Acknowledgments  ix

Introduction  1

1. Class Formation in the Barrios  19

2. Competing in the Transnational Marketplace  43

3. Repackaging Popular Melodrama  85

4. Mass-Cultural Nation Building  133

5. Politicizing Populism  177

Epilogue: The Rise of the Middle Class, 1955–1976  215

Notes  225

Bibliography  251

Index  269

“Karush’s book is a key contribution to the analysis of the deep connections between mass culture and politics in the contexts of Latin American ‘alternative modernity’ at large. To Argentine historiography, it adds a refreshing culturalist view of long-running discussions about the origins of Peronism and, more prominently, it helps expand decisively our knowledge of the heterogeneous popular classes through the lens of their cultural consumptions.”—Valeria Manzano, Journal of Latin American Studies

“This innovative book builds on and goes beyond recent scholarship on the rise of mass culture in Latin America.” —Bryan McCann, Hispanic American Historical Review

“Karush’s book is a key contribution to the analysis of the deep connections between mass culture and politics in the contexts of Latin American ‘alternative modernity’ at large. To Argentine historiography, it adds a refreshing culturalist view of long-running discussions about the origins of Peronism and, more prominently, it helps expand decisively our knowledge of the heterogeneous popular classes through the lens of their cultural consumptions.”—Valeria Manzano, Journal of Latin American Studies

“This innovative book builds on and goes beyond recent scholarship on the rise of mass culture in Latin America.” —Bryan McCann, Hispanic American Historical Review

"This is an extremely important study. Matthew B. Karush transforms the way we think about private lives and political conflict by weaving together research on the working-class origins of populism, commoners' understandings of consumption, and representations of social roles on the big screen and over the airwaves. Class identities, he argues, were central to Argentina's deep changes in the lead-up to Perón's triumph. Tracking the fascinating evolution of film and radio gives us a whole new way to think about how culture, politics, and market life intersected to remap Argentine society. Karush has written a tremendous book."—Jeremy Adelman, Princeton University

"In Culture of Class, Matthew B. Karush provides a new cultural history of interwar Argentina and the origins of Peronism. His point of departure is the proliferation of new forms of popular mass media, which he argues simultaneously intensified class conflict and bolstered populist forms of respectability. In this outstanding book, Karush also shows how the popular mass media enabled the peripheral 'modernization' of Argentine national culture."—Federico Finchelstein, author of Transatlantic Fascism: Ideology, Violence, and the Sacred in Argentina and Italy, 1919–1945

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