List of Illustrations  

Foreword / Elena Poniatowska  

Acknowledgements  

I. Reclaiming the History of Postrevolutionary Mexico  

Assembling the Fragments: Writing a Cultural History of Mexico Since 1940 / Gilbert M. Joseph, Anne Rubenstein, and Eric Zolov  

Making It Real Compared to What? Reconceptualizing Mexican History Since 1940 / Arthur Schmidt  

II. At Play Amongst the Fragments  

Mexicos Pepsi Challenge: Traditional Cooking, Mass Consumption, and National Identity / Jeffrey M. Pilcher  

The Selling of Mexico: Tourism and the State, 19291952 / Alex Saragoza  

Today, Tomorrow, and Always: The Golden Age of Illustrated Magazines in Mexico, 19371960 / John Mraz  

Myths of Cultural Imperialism and Nationalism in Golden Age Mexican Cinema / Seth Fein  

Bodies, Cities, Cinema: Pedro Infantes Death as Political Spectacle / Anne Rubenstein  

Discovering a Land Mysterious and Obvious: The Renarrativizing of Postrevolutionary Mexico / Eric Zolov  

Toiling for the New Invaders: Autoworkers, Transnational Corporations, and Working-Class Culture in Mexico City, 19551968 / Steven J. Bachelor  

El Santos and the Return of the Killer Aztecs! / Jis y Trino  

Masked Media: The Adventures of Lucha Libre on the Small Screen / Heather Levi  

Coraz�n del Rocanrol / Rub�Mart�z  

Cultural Industries in the Free Trade Age: A Look at Mexican Television / Omar Hern�ez and Emile McAnany  

Cablevision(nation) and Rural Yucat� Performing Modernity and Mexicanidad in the Early 1990s / Alison Greene  

The Aura of Ruins / Quetzil E. Castaneda  

III. Final Reflections  

Transnational Processes and the Rise and Fall of the Mexican Cultural State: Notes from the Past / Mary Kay Vaughan  

Contributors  

Index  

Gilbert M. Joseph

Eric Zolov

Arthur Schmidt

Jeffrey M. Pilcher

Alex M. Saragoza

John Mraz

Seth Fein

Anne Rubenstein

Steven J. Bachelor

Heather Levi

Rubén Martínez

Omar Hernández

Emile McAnany

Alison Greene

Quetzil E. Castañeda

Mary Kay Vaughan

“Combining innovative cultural and transnational theory with traditional political analysis, this important book represents a new direction in Mexican historiography in the United States. . . . The rich, delightful, and distinctly cool cultural tidbits that tumble from this academic piñata will, one hopes, soon become the building blocks of a new history of postrevolutionary Mexico’s golden age.”—Adrian A. Bantjes, Hispanic American Historical Review

“This volume is an excellent example of the new cultural history, the history of the production and reproduction of socially constituted meanings, or how people make sense of themselves and the world. . . . [I]nteresting, straightforward, and readable analyzes and explanations of past worlds that demonstrate excellent research and make sense even to me.”—Thomas Benjamin, The Americas

"Fragments of a Golden Age contributes tremendously to this important new field of study. . . ."

—Esther Gabara, Nepantla

"This is a pathbreaking contribution to the history of modern Mexico. . . . This book will play an important role in orienting a new generation of scholars."—Samuel Brunk, American Historical Review

"This collection of well-written, creative and methodologically diverse essays on the politics of culture in Mexico since 1940 establishes a high standard for scholarship on this understudied period. . . . The strength of this volume is its eclecticism. . . . [A]s the best of these essays demonstrate, popular culture is a constitutive part of institutional politics and economics, not a superstructural reflection. We owe a collective debt of gratitude to these authors for introducing us to the fabulously rich and exciting world of popular culture that so few historians dare to enter."—Elliott Young, The Historian

"Scholars and students seeking a broader conceptual framework for understanding the dynamics of postrevolutionary Mexico-indeed, anyone interested in contemporary Latin American history and culture in general-will find this book an innovative and stimulating point of departure."—Michael M. Smith, New Mexico Historical Review

“Combining innovative cultural and transnational theory with traditional political analysis, this important book represents a new direction in Mexican historiography in the United States. . . . The rich, delightful, and distinctly cool cultural tidbits that tumble from this academic piñata will, one hopes, soon become the building blocks of a new history of postrevolutionary Mexico’s golden age.”—Adrian A. Bantjes, Hispanic American Historical Review

“This volume is an excellent example of the new cultural history, the history of the production and reproduction of socially constituted meanings, or how people make sense of themselves and the world. . . . [I]nteresting, straightforward, and readable analyzes and explanations of past worlds that demonstrate excellent research and make sense even to me.”—Thomas Benjamin, The Americas

"Fragments of a Golden Age contributes tremendously to this important new field of study. . . ."

—Esther Gabara, Nepantla

"This is a pathbreaking contribution to the history of modern Mexico. . . . This book will play an important role in orienting a new generation of scholars."—Samuel Brunk, American Historical Review

"This collection of well-written, creative and methodologically diverse essays on the politics of culture in Mexico since 1940 establishes a high standard for scholarship on this understudied period. . . . The strength of this volume is its eclecticism. . . . [A]s the best of these essays demonstrate, popular culture is a constitutive part of institutional politics and economics, not a superstructural reflection. We owe a collective debt of gratitude to these authors for introducing us to the fabulously rich and exciting world of popular culture that so few historians dare to enter."—Elliott Young, The Historian

"Scholars and students seeking a broader conceptual framework for understanding the dynamics of postrevolutionary Mexico-indeed, anyone interested in contemporary Latin American history and culture in general-will find this book an innovative and stimulating point of departure."—Michael M. Smith, New Mexico Historical Review

“This marvelous book is an antidote to a generation’s worth of simplifications, romantizations, and folklorizations of Mexican culture. Throughout the book the authors always take the close view, so that we become intimate with the unfolding complexities and contradictions of Mexican culture, rather than being intimidated by them. By the end, we have come to understand Mexican culture as politics, politics as art, and art as only one of the multiple acts of creation Mexicans engage in daily to interpret, embellish, and survive their own lives. This is scholarship at its best.”—Alma Guillermoprieto

“This innovative and important book is one of the first to focus on the history of Mexico since 1940. A pioneering volume of cultural studies that will show the field how far we have come.”—John Tutino, Georgetown University

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