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  • Acknowledgments  vii
    Introduction. Gender and Recessionary Culture / Diane Negra and Yvonne Tasker  1
    1. Escaping the Recession? The New Vitality of the Woman Worker / Suzanne Leonard  31
    2. "Latina Wisdom" in "Postrace" Recession Media / Isabel Molina-Guzmán  59
    3. "We Are All Workers": Economic Crisis, Masculinity, and the American Working Class / Sarah Banet-Weiser  81
    4. What Julia Knew: Domestic Labor in the Recession-Era Chick Flick / Pamela Thoma  107
    5. Dressed for Economic Distress: Blogging and the "New" Pleasures of Fashion / Elizabeth Nathanson  136
    6. The (Re)possession of the American Home: Negative Equity, Gender Inequality, and the Housing Crisis Horror Story / Tim Snelson  161
    7. House and Home: Structuring Absences in Post-Celtic Tiger Documentary / Sinéad Molony  181
    8. "Stuck between Meanings": Recession-Era Print Fictions of Crisis Masculinity / Hamilton Carroll  203
    9. Fairy Jobmother to the Rescue: Postfeminism and the Recessionary Cultures of Reality TV / Hannah Hamad  223
    10. How Long Can the Party Last? Gendering the European Crisis on Reality TV / Anikó Imre  246
    Bibliography  273
    Contributors  299
    Index  303
  • Diane Negra

    Suzanne Leonard

    Isabel Molina

    Sarah Banet-Weiser

    Pamela Thoma

    Elizabeth Nathanson

    Tim Snelson

    Sinead Molony

    Hamilton Carroll

    Hannah Hamad

    Anikó Imre

    Yvonne Tasker

  • “The new anthology Gendering the Recession offers a look at the marked resurgence of gender roles, assumptions, and imperatives that characterized this time, with smart analyses of how gender impacted branding and marketing…. The essays are united in their well-stated indictment of journalistic rhetoric that infantilizes the underemployed, particularly those who are male. While the timespan and subject matter covered by Gendering the Recession is severe and bleak, the writing here is far from it.”
    — Joshunda Sanders, Bitch

    " . . . the book, with its feminist analyses of a recession-era media culture, will be particularly useful to students and faculty interested in the sociology of media, gender studies, women's studies, and communication . . . Highly recommended." — S. Chaudhuri, Choice

     "Interpreting media forms as diverse as reality television, financial journalism, novels, lifestyle blogs, popular cinema, and advertising, this collection of essays edited by Diane Negra & Yvonne Tasker, reveals gendered narratives that recur across media forms too often considered in isolation from one another." — Oleg Komlik, Economic Sociology and Political Economy

    "On the whole, Gendering the Recession is a well-researched, well-edited and well-timed book that invites the reader to consider why women are still struggling economically compared to men....Diverse topic areas, focusing not only on different classes, but on different nations and ethnicities, give the study depth and relevance. This is particularly welcome as too often, questions of gender concern the socio-economic elite. The book is surprisingly readable and contains entertaining analyses of television shows." — Jessica Palmarozza, Quadrapheme.com

    Reviews

  • “The new anthology Gendering the Recession offers a look at the marked resurgence of gender roles, assumptions, and imperatives that characterized this time, with smart analyses of how gender impacted branding and marketing…. The essays are united in their well-stated indictment of journalistic rhetoric that infantilizes the underemployed, particularly those who are male. While the timespan and subject matter covered by Gendering the Recession is severe and bleak, the writing here is far from it.”
    — Joshunda Sanders, Bitch

    " . . . the book, with its feminist analyses of a recession-era media culture, will be particularly useful to students and faculty interested in the sociology of media, gender studies, women's studies, and communication . . . Highly recommended." — S. Chaudhuri, Choice

     "Interpreting media forms as diverse as reality television, financial journalism, novels, lifestyle blogs, popular cinema, and advertising, this collection of essays edited by Diane Negra & Yvonne Tasker, reveals gendered narratives that recur across media forms too often considered in isolation from one another." — Oleg Komlik, Economic Sociology and Political Economy

    "On the whole, Gendering the Recession is a well-researched, well-edited and well-timed book that invites the reader to consider why women are still struggling economically compared to men....Diverse topic areas, focusing not only on different classes, but on different nations and ethnicities, give the study depth and relevance. This is particularly welcome as too often, questions of gender concern the socio-economic elite. The book is surprisingly readable and contains entertaining analyses of television shows." — Jessica Palmarozza, Quadrapheme.com

  • "Gendering the Recession is a must-read. Essays referencing topics such as fashion blogs and thrift practices, housing and home ownership, domestic labor, unemployment, family breakdown, and so on keep the material conditions and lived experience of the recession at the fore." — Anita Biressi, coauthor of Class and Contemporary British Culture

    "As the global economic crisis takes new shape, there could be no more timely and telling a contribution to understanding it than this powerful volume. Drawing on some of the best analysts in cultural studies, it emphasizes the necessity of a gendered lens if we are to make sense of the times we live in."—Toby Miller
    — Toby Miller, author of Cultural Citizenship: Cosmopolitanism, Consumerism, and Television in a Neoliberal Age

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  • Description

    This timely, necessary collection of essays provides feminist analyses of a recession-era media culture characterized by the reemergence and refashioning of familiar gender tropes, including crisis masculinity, coping women, and postfeminist self-renewal. Interpreting media forms as diverse as reality television, financial journalism, novels, lifestyle blogs, popular cinema, and advertising, the contributors reveal gendered narratives that recur across media forms too often considered in isolation from one another. They also show how, with a few notable exceptions, recession-era popular culture promotes affective normalcy and transformative individual enterprise under duress while avoiding meaningful critique of the privileged white male or the destructive aspects of Western capitalism. By acknowledging the contradictions between political rhetoric and popular culture, and between diverse screen fantasies and lived realities, Gendering the Recession helps to make sense of our postboom cultural moment.

    Contributors. Sarah Banet-Weiser, Hamilton Carroll, Hannah Hamad, Anikó Imre, Suzanne Leonard, Isabel Molina-Guzmán, Sinéad Molony, Elizabeth Nathanson, Diane Negra, Tim Snelson, Yvonne Tasker, Pamela Thoma
     

    About The Author(s)

    Diane Negra is Professor of Film Studies and Screen Culture and Head of Film Studies at University College Dublin.

    Yvonne Tasker is Dean of Arts and Humanities at the University of East Anglia.

    Negra and Tasker are the coeditors of Interrogating Postfeminism: Gender and the Politics of Popular Culture, also published by Duke University Press.
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