Acknowledgments  ix

Introduction: Tourism Studies and the Tourism Dilemma / Dina Berger and Andrew Grant Wood  1

The U.S.-Mexican War and the Beginnings of American Tourism in Mexico / Andrea Boardman  21

Teotihuac� Showcase for the Centennial / Christina Bueno  54

On the Selling of Rey Momo: Early Tourism and the Marketing of Carnival in Veracruz / Andrew Grant Wood  77

Goodwill Ambassadors on Holiday: Tourism, Diplomacy, and Mexico-United States Relations / Dina Berger  107

Behind the Noir Border: Tourism, the Vice Racket, and Power Relations in Baja California's Border Zone, 193865 / Eric M. Schantz  130

Fun in Acapulco? The Politics of Development on the Mexican Riviera / Andrew Sackett  161

Colonial Outpost to Artists' Mecca: Conflict and Collaboration in the Development of San Miguel de Allende's Tourism Industry / Lisa Pinley Covert  183

Jos�uervo and the Gentrified Worm: Food, Drink, and the Touristic Consumption of Mexico / Jeffrey M. Pilcher  221

Canc�n and the Campo: Indigenous Migration and Tourism Development in the Yucat�Peninsula / M. Bianet Castellanos  241

Marketing Mexico's Great Masters: Folk Art Tourism and the Neoliberal Politics of Exhibition / Mary K. Coffey  265

Golfing in the Desert: Los Cabos and Post-PRI Tourism in Mexico / Alex M. Saragoza  295

The Beach and Beyond: Observations from a Travel Writer on Dreams, Decadence, and Defense / Barbara Kastelein  320

Conclusion: Should We Stay or Should We Go? Reflections on Tourism Past and Present / Andrew Grant Wood and Dina Berger  371

Contributors  385

Index  387

Dina Berger

Andrea G. Boardman

Christina Bueno

Eric M. Schantz

Andrew Sackett

Lisa Pinley Covert

Jeffrey M. Pilcher

M. Bianet Castellanos

Mary K. Coffey

Alex M. Saragoza

Barbara Kastelein

Andrew Grant Wood

“This collection of essays is a welcome addition to the burgeoning number
of histories of tourism. Until recently, the field has focused mostly onNorth America and Europe, as well as American and European travelers in the colonies. . . . Holiday in Mexico begins to remedy this problem. . . . [B]oth historians of Mexico and historians of tourism read this book.”—Catherine Cocks, The Latin Americanist

“Holiday in Mexico is an indispensable collection of essays dealing with the evolution of both Mexican tourism and tourist interactions in Mexico. . . . Holiday in Mexico is a highly readable, intellectually important contribution to the field of Latin American Studies and will likely be a starting point for future tourism studies not just in Mexico, but also throughout the hemisphere. It is also highly recommended for university courses at the undergraduate and graduate levels.”—Evan Ward, The Americas

“This innovative and interdisciplinary collection of essays offers broad thematic and chronological studies of tourism and tourists in Mexico and serves as a valuable and accessible introduction to the growing field of tourism studies in Latin America.” —David C. LaFevor, Canadian Journal of History

“The appeal of this book goes much deeper than its titular concern with tourism. Scholars should be interested in this book for its nuanced dealings with political economic aspects of Mexico precisely because it does not treat any of the myriad of social actors, Mexican or Other, as ‘the bad guy’ in an overblown tortilla Western. Instead, the authors carefully and thoughtfully extricate the complex relations in each locale around Mexico. . .”—Thomas F. Carter, Bulletin of Latin American Research

“Certainly, as such a large part of Mexico’s economy, the tourist industry is here to stay. In staking out a rich and detailed history of that industry, the contributors to this collection have provided a major contribution to efforts to make that industry more ethical, humane, and stable for the communities it affects.”—Michael Ennis, Ethnohistory

“Holiday in Mexico offers students of contemporary Mexican history and culture an important account of the development and transformation of a national and regional tourist industry in Mexico.”—Joanne Hershfield, Journal of Latin American Studies

“[A] diverse collection of specific tourism histories that tell as much
about international politics between the United States and Mexico as about tourism in Mexico. . . . By considering tourism development as representative of power relations — between states, between tourists and hosts, and among politicians and businesspersons — the authors here deepen our knowledge of the history of tourism in Mexico.”—Walter E. Little, Hispanic American Historical Review

“Holiday in Mexico is a benchmark contribution to Latin American, tourism and cultural studies and is must-read for both the serious scholar and the casual traveler. Don't leave home without it!”—Joseph L. Scarpaci, Journal of Latin American Geography

“Given Mexico’s current tourism crisis, Holiday in Mexico is a timely collection that considers the development of tourism from the mid nineteenth century to the present from a variety of methodological perspectives. Beyond making a worthwhile contribution to historians of Mexico, the anthology is a valuable addition to the growing field of tourism studies.” —Dominique Brégent-Heald, H-Travel

“This collection of essays is a welcome addition to the burgeoning number
of histories of tourism. Until recently, the field has focused mostly onNorth America and Europe, as well as American and European travelers in the colonies. . . . Holiday in Mexico begins to remedy this problem. . . . [B]oth historians of Mexico and historians of tourism read this book.”—Catherine Cocks, The Latin Americanist

“Holiday in Mexico is an indispensable collection of essays dealing with the evolution of both Mexican tourism and tourist interactions in Mexico. . . . Holiday in Mexico is a highly readable, intellectually important contribution to the field of Latin American Studies and will likely be a starting point for future tourism studies not just in Mexico, but also throughout the hemisphere. It is also highly recommended for university courses at the undergraduate and graduate levels.”—Evan Ward, The Americas

“This innovative and interdisciplinary collection of essays offers broad thematic and chronological studies of tourism and tourists in Mexico and serves as a valuable and accessible introduction to the growing field of tourism studies in Latin America.” —David C. LaFevor, Canadian Journal of History

“The appeal of this book goes much deeper than its titular concern with tourism. Scholars should be interested in this book for its nuanced dealings with political economic aspects of Mexico precisely because it does not treat any of the myriad of social actors, Mexican or Other, as ‘the bad guy’ in an overblown tortilla Western. Instead, the authors carefully and thoughtfully extricate the complex relations in each locale around Mexico. . .”—Thomas F. Carter, Bulletin of Latin American Research

“Certainly, as such a large part of Mexico’s economy, the tourist industry is here to stay. In staking out a rich and detailed history of that industry, the contributors to this collection have provided a major contribution to efforts to make that industry more ethical, humane, and stable for the communities it affects.”—Michael Ennis, Ethnohistory

“Holiday in Mexico offers students of contemporary Mexican history and culture an important account of the development and transformation of a national and regional tourist industry in Mexico.”—Joanne Hershfield, Journal of Latin American Studies

“[A] diverse collection of specific tourism histories that tell as much
about international politics between the United States and Mexico as about tourism in Mexico. . . . By considering tourism development as representative of power relations — between states, between tourists and hosts, and among politicians and businesspersons — the authors here deepen our knowledge of the history of tourism in Mexico.”—Walter E. Little, Hispanic American Historical Review

“Holiday in Mexico is a benchmark contribution to Latin American, tourism and cultural studies and is must-read for both the serious scholar and the casual traveler. Don't leave home without it!”—Joseph L. Scarpaci, Journal of Latin American Geography

“Given Mexico’s current tourism crisis, Holiday in Mexico is a timely collection that considers the development of tourism from the mid nineteenth century to the present from a variety of methodological perspectives. Beyond making a worthwhile contribution to historians of Mexico, the anthology is a valuable addition to the growing field of tourism studies.” —Dominique Brégent-Heald, H-Travel

“This is an extraordinarily important treatment of Mexico’s cultural history.”—John Mason Hart, author of Empire and Revolution: The Americans in Mexico since the Civil War

“An innovative, engaging, and at times irreverent interdisciplinary examination of virtually every aspect of tourism in Mexico. This collection sheds new light on the history of tourism, as well as its role in spurring economic development, creating a national image, and even spreading political corruption. As such, it will be welcomed by serious scholars of modern Mexico and serious travelers to Mexico alike.”—Ben Fallaw, author of Cárdenas Compromised: The Failure of Reform in Postrevolutionary Yucatán

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