Part I. The Two Missions  

1. Introduction  3

2. A Permanent Dependence  15

3. The Humanist Outcry  41

Part II. The Managerial Condition  

4. The Rise of University Management  67

5. Babbitry and Meritocracy  91

6. Managerial Protection and Scientific Success  115

7. Grey Flannel Radicals  133

Part III. The Market Revival  

8. The Industry-Science Alliance  167

9. Corporate Pleasure and Business Humanism  195

10. Epilogue: The Second Story  215

Notes  229

Acknowledgments  277

Index  279

"[D]etailed and well researched. . . . Newfield offers a concise and thoughtful consideration of literary criticism's radical response to the industrial world, insightfully concluding that the liberal arts and business culture are also inextricably linked. The university, like the industry to which it is faithfully wed, has played a vital role in shaping this nation, and Newfield, by dissecting that relationship, has made a valuable contribution to the understanding of our culture."—Publishers Weekly

"[A] carefully researched study. . . . [T]imely and clear discussion about a debatable topic." —Leroy Hommerding, Library Journal

"[An] absorbing historical account. . . . [Newfield's] observations are insightful and support his opinion that humanism and management are in conflict. . . ." —Cindy Kryszak, Foreword

"This is a good book on an important topic. A reader puts it down with greater awareness of the issues currently facing higher education"—Henry J. Bruton, EH.Net

"Newfield conceives his subject broadly and challenges readers, whatever their a priori inclinations, to think anew about institutions that have been, and remain, vital to American society. . . . Newfield shows by historical example how influential the university and the humanities have been and, by implication, can be again. His book, then, is intended as an antidote to the malaise that infects humanistic studies, and, as such, it works."

—John W. Servos, Business History Review

"[E]normously appealing. . . ."—Roger W. Bowen, Academe

"This book has some fine moments and interesting insights for the patient reader. . . ."—Jane Robbins, History of Education Quarterly

"[O]ne of the most important books on class published during the last several years."—Andrew Hoberek, American Literature

"Newfield's book gives us a . . . complex and convincing account of the place of the university in American society. . . . Ivy and Industry captures [the] conflicted role and explains how it has been played out in discourses about the university."—David R. Shumay, The Minnesota Review

“[T]he most striking recent reconception of the American university. A hybrid of theoretical and historical accounts, it presents an original and compelling argument that the American university developed by adapting American business techniques.”—Jeffrey J. Williams, American Literary History

“[A] provocative work. It offers humanists a way to think about the dilemmas their disciplines face in an increasingly technological environment. And it offers scientists, technologists, and historians of science and technology an opportunity to see their domains from a perspective rather different from their own.”—Albert H. Teich, Technology and Culture

“[A] much-needed context for contemporary labor battles. The first two chapters in particular are an outstanding, insightful high-level summary of the history of the university’s relationship with business.”—Floyd Olive, Workplace

"[D]etailed and well researched. . . . Newfield offers a concise and thoughtful consideration of literary criticism's radical response to the industrial world, insightfully concluding that the liberal arts and business culture are also inextricably linked. The university, like the industry to which it is faithfully wed, has played a vital role in shaping this nation, and Newfield, by dissecting that relationship, has made a valuable contribution to the understanding of our culture."—Publishers Weekly

"[A] carefully researched study. . . . [T]imely and clear discussion about a debatable topic." —Leroy Hommerding, Library Journal

"[An] absorbing historical account. . . . [Newfield's] observations are insightful and support his opinion that humanism and management are in conflict. . . ." —Cindy Kryszak, Foreword

"This is a good book on an important topic. A reader puts it down with greater awareness of the issues currently facing higher education"—Henry J. Bruton, EH.Net

"Newfield conceives his subject broadly and challenges readers, whatever their a priori inclinations, to think anew about institutions that have been, and remain, vital to American society. . . . Newfield shows by historical example how influential the university and the humanities have been and, by implication, can be again. His book, then, is intended as an antidote to the malaise that infects humanistic studies, and, as such, it works."

—John W. Servos, Business History Review

"[E]normously appealing. . . ."—Roger W. Bowen, Academe

"This book has some fine moments and interesting insights for the patient reader. . . ."—Jane Robbins, History of Education Quarterly

"[O]ne of the most important books on class published during the last several years."—Andrew Hoberek, American Literature

"Newfield's book gives us a . . . complex and convincing account of the place of the university in American society. . . . Ivy and Industry captures [the] conflicted role and explains how it has been played out in discourses about the university."—David R. Shumay, The Minnesota Review

“[T]he most striking recent reconception of the American university. A hybrid of theoretical and historical accounts, it presents an original and compelling argument that the American university developed by adapting American business techniques.”—Jeffrey J. Williams, American Literary History

“[A] provocative work. It offers humanists a way to think about the dilemmas their disciplines face in an increasingly technological environment. And it offers scientists, technologists, and historians of science and technology an opportunity to see their domains from a perspective rather different from their own.”—Albert H. Teich, Technology and Culture

“[A] much-needed context for contemporary labor battles. The first two chapters in particular are an outstanding, insightful high-level summary of the history of the university’s relationship with business.”—Floyd Olive, Workplace

“Ivy and Industry makes a seminal contribution to the mounting debate over the role of marketplace values in higher education. In elegant and nuanced prose, Christopher Newfield argues persuasively that for more than a century the American university has both spoken truth to, and been the handmaiden of, power. Those committed to a revitalized liberal education have found their champion.”—David L. Kirp, author of Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education

“In this compellingly argued book, Christopher Newfield puts current discussions of the corporatization of higher education in a completely new and historically informed light. As Newfield shows, the marriage of ivy and industry is both older and more complex than current critiques of the university have suggested.”—Gerald Graff, author of Clueless in Academe: How Schooling Obscures the Life of the Mind

“Christopher Newfield’s application of the management model and metaphor to the academic scene leads him into what is by far the freshest and most nuanced argument on the corporatization of the university that I can think of.”—Bruce Robbins, author of Secular Vocations: Intellectuals, Professionalism, Culture

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