Acknowledgments  ix

Introduction. Encountering Experience  1

1. The Ecotourism Experience  29

2. Becoming an Ecotourist  45

3. Playing on the Edge  72

4. Affluence and Its Discontents  91

5. Call of the Wild  113

6. Ecotourism at Large  130

7. The Ecotourist Gaze  149

Conclusion. The Teachings of Don Quixote  167

Notes  191

Bibliography  215

Index  245

"In Romancing the Wild, Robert Fletcher examines the cultural processes embedded in, and brought to light by, ecotourism practices. Through vivid ethnography and careful conceptual framing, he shows ecotourism to be an organized system of ideas, practices, and values that produces places and peoples, and structures the interface between the natural and the cultural. Fletcher reads ecotourism through critical political economy, poststructuralism, and psychoanalysis and unpacks it as work, leisure, production, and consumption. With this, he gives the reader a truly anthropological view of one of the most enduring artifacts of modernity."—Paige West, author of From Modern Production to Imagined Primitive: The Social World of Coffee from Papua New Guinea

"Thorough and sophisticated, Romancing the Wild is likely to become the key scholarly reference in contemporary studies of ecotourism. Its scope and depth mean it is a very useful resource for anthropologists, sociologists, historians, and geographers alike. It has even broader theoretical significance as a fascinating sociocultural analysis of contemporary ecotourism as a phenomenon of late-industrial society."—Rosaleen Duffy, author of Nature Crime: How We're Getting Conservation Wrong

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