Preface / Youngmin Choe  vii

Introduction. Indexing Korean Popular Culture / Kyung Hyun Kim  1

Part 1. Click and Scroll  15

1. The World in a Love Letter / Boduerae Kwon  19

2. Fisticuffs, High Kicks, and Colonial Histories: The Ambivalence of Modern Korean Identity in Narrative Comics / Kyu Hyun Kim  34

3. It All Started with a Bang: The Role of PC Bangs in South Korea's Cybercultures / Inkyu Kang  55

4. As Seen on the Internet: The Recap as Translation in English-Language K-Drama Fandoms / Regina Yung Lee  76

Part 2. Lights, Camera, Action!  99

5. Regimes within Regimes: Film and Fashion Cultures in the Korean 1950s / Steven Chung  103

6. The Quasi Patriarch: Kim Sûng-ho and South Korean Postwar Movies / Kelly Jeong  126

7. The Partisan, the Worker, and the Hidden Hero: Popular Icons in North Korean Film / Travis Workman  145

8. Face Value: The Star as Genre in Bong Joon-ho's Mother / Michelle Cho  168

Part 3. Gold, Silver, and Bronze  195

9. Bend It Like a Man of Chosun: Sports Nationalism and Colonial Modernity of 1936 / Jung Hwan Cheon  199

10. "She Became Our Strength": Female Athletes and (Trans)national Desires / Rachael Miyung Joo  228

Part 4. Strut, Move, and Shake  249

11. Young Musical Love of the 1930s / Min-Jung Son  255

12. Birth, Death, and Resurrection of Group Sound Rock / Hyunjoon Shin and Pil Ho Kim  275

13. The Popularity of Individualism: The Seo Taiji Phenomenon in the 1990s / Roald Maliangkay  296

14. Girls' Generation? Gender, (Dis)Empowerment, and K-pop / Stephen Epstein and James Turnbull  314

Part 5. Food and Travel  337

15. South Korean Advertising as Popular Culture / Olga Fedorenko  341

16. The Global Hansik Campaign and Commodification of Korean Cuisine / Katarzyna J. Cwiertka  363

17. Back Seung Woo's Blow Up (2005–2007): Touristic Fantasy, Photographic Desire, and Catastrophic North Korea / Sohl Lee  385

Bibliography  407

Contributors  431

Index  435

Youngmin Choe

Kyung Hyun Kim

Boduerae Kwon

Kyu Hyun Kim

Inkyu Kang

Regina Yung Lee

Steven Chung

Kelly Jeong

Travis Workman

Michelle Cho

Jung Hwan Cheon

Rachael Miyung Joo

Min-Jung Son

Hyunjoon Shin

Roald Maliangkay

Pil Ho Kim

Stephen Epstein

James Turnbull

Olga Fedorenko

Katarzyna J. Cwiertka

Sohl Lee

"This volume is a pleasurable and intellectually stimulating excursion across the many genres of Korean popular culture. Bringing essays originally written in English together with well-chosen and beautifully translated Korean-language essays, The Korean Popular Culture Reader is a vibrant contribution to the field. This who's who of Korean cultural studies will certainly enjoy a wide readership."—Nancy Abelmann, author of The Intimate University: Korean American Students and the Problems of Segregation

"A must-read for scholars, students, and fans alike, this path-breaking volume explores the vitality and diversity of Korean popular culture. Through an international collection of experts, we discover the importance of both local contexts of production and the global reach of Korean film, TV, dance, music, and more. It's a stunning work that will stand as the cornerstone of an emerging field."—Ian Condry, author of The Soul of Anime: Collaborative Creativity and Japan's Media Success Story

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