Acknowledgments  ix

Note on Transliteration  xiii

Introduction: Manufacturing Koreanness through Transnational Sport  1

Part I. Situating Transnational Media Sport  

1. To Be a Global Player: Sport and Korean Developmental Nationalisms  35

2. A Leveraged Playing Field: U.S. Multiculturalism and Korean Athletes  65

Part II. Reading Masculinities and Femininities through Transnational Athletes  

3. Playing Hard Ball: The Athletic Body and Korean/American Masculinities  101

4. Traveling Ladies: Neoliberalism and the Female Athlete  131

Part III. The Transnational Publics of the World Cup  

5. Nation Love: The Feminized Publics of the Korean World Cup  163

6. Home Field Advantage: Nation, Race, and Transnational Media Sport in Los Angeles's Koreatown  194

7. Generations Connect: Discourses of Generation and the Emergence of Transnational Youth Cultures  222

Conclusion: The Political Potentiality of Sport  250

Notes  267

References  303

Index  323

"Writing in clear authoritative prose and avoiding the jargon of historical discourse and examined identity, Joo provides clear explanations in each chapter of her main points and conclusions. . . . Recommended."—K. Lynass, CHOICE Magazine

“Rachael Miyung Joo presents a well-rounded look at transnational sport in her book. It covers many important and interesting topics.... [The] content of each topic is informative and the analysis, inspiring.... The various topics discussed in the book offer multiple entries for worthwhile comparison beyond South Korea alone.”—Hsueh-cheng Yen, Asian Anthropologist

“Joo’s use of ethnographic material, participant observation, and interviews are justifiably necessary and highly enriching to her study of the negotiations between gender, media, and global Korea.”—Myoung-Sun Song, International Journal of Communication

“Transnational Sport is an accessible yet rigorously written book that will help closely investigate the world that transnational/Korean media sport has made. Thus, the book is highly recommended for courses on, as well as for scholars and students in the fields of, anthropology, sociology, and cultural studies of sport; Asian American studies; and Asian studies.”—Jin-Kyung Park, Journal of Asian Studies

"Writing in clear authoritative prose and avoiding the jargon of historical discourse and examined identity, Joo provides clear explanations in each chapter of her main points and conclusions. . . . Recommended."—K. Lynass, CHOICE Magazine

“Rachael Miyung Joo presents a well-rounded look at transnational sport in her book. It covers many important and interesting topics.... [The] content of each topic is informative and the analysis, inspiring.... The various topics discussed in the book offer multiple entries for worthwhile comparison beyond South Korea alone.”—Hsueh-cheng Yen, Asian Anthropologist

“Joo’s use of ethnographic material, participant observation, and interviews are justifiably necessary and highly enriching to her study of the negotiations between gender, media, and global Korea.”—Myoung-Sun Song, International Journal of Communication

“Transnational Sport is an accessible yet rigorously written book that will help closely investigate the world that transnational/Korean media sport has made. Thus, the book is highly recommended for courses on, as well as for scholars and students in the fields of, anthropology, sociology, and cultural studies of sport; Asian American studies; and Asian studies.”—Jin-Kyung Park, Journal of Asian Studies

"To be part of the international sports community means, in our moment, to live paradoxically: to simultaneously support from within the nation and to express that support across national boundaries in such a way as to almost invalidate the nation. Transnational Sport is a dedicated study of this dilemma. Rachael Miyung Joo delineates the difficult, sometimes conflicting ways in which the national and the transnational cohabit in the global Korean sports community. Written with passion and a sympathetic critical eye, Transnational Sport lends a vivacity and a certain pathos to the standing of Korean athletes, such as the baseballer Chan Ho Park, the golfer Se Ri Pak, and the Olympic gold-medalist figure skater Kim Yuna."—Grant Farred, author of Long Distance Love: A Passion for Football

"In this far-reaching work, Rachael Miyung Joo reveals transnational sport as a powerful lens for observing the making of 'global Koreanness.' From the South Korean golfer Se Ri Pak and the baseball player Chan Ho Park to the Korean adoptee and Olympic skier Toby Dawson and the mixed-race Korean NFL player Hines Ward, and from the 2002 FIFA World Cup Korea/Japan to North–South Korea sporting matches, we learn not only of adoring fan bases, but more expansively of South Korean, Korean American, and transnational Korean publics whose affinities and potentials far exceed sport. Transnational Sport beautifully demonstrates the power and pleasures of sport, as well as its enormous scholarly reach."—Nancy Abelmann, author of The Intimate University: Korean American Students and the Problems of Segregation

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