Each book receives individual attention from our Marketing Department.
Shortly after your book goes into production, a member of the Marketing Department will provide you with an overview of the department's functions and ask you to complete a marketing questionnaire. This questionnaire is your opportunity to share insights into the readership for your book, to suggest venues for advertising and promoting your book, and to help us further understand your book's unique contribution to your field of study.
Marketing activities will include advertising your book in scholarly journals and trade publications, sending out copies for review, promoting your book for course adoption, sending it to scholarly meetings, and nominating it for prizes. Members of our Marketing Department will be in touch with you throughout the production process and after the book has been published, working with you to help it reach its widest possible audience.