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Sales & Marketing Research Coordinator

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  • Sales & Marketing Research Coordinator
    Marketing and Sales Group

    Duke University Press is looking for a Sales & Marketing Research Coordinator who can use data to identify trends, patterns and success of team efforts to recommend future opportunities for product development, price modeling and sales prospecting, with the goal of supporting & increasing revenues.

    This position requires someone with a solid background in sales and marketing concepts, data infrastructure and intensive data mining, using both Excel and reporting software, to then analyze and communicate results and evidence-based recommendations to staff across The Press. The ideal candidate also will have exceptional organizational, analytical and presentation skills. Strong experience preferred in Microsoft Excel, reporting software programs such as Crystal Reports, and sales tracking systems such as Microsoft CRM.

    Position Closes At Noon on Monday, Dec. 18th.

    Position closes on 01/8/2018. Please apply for requisition number 401356411.

  • Job Description:

    I. Data Analysis, Recommendation and Presentation

    A. Current Customer Data (including sales and usage)

    • Gather requirements, design, create and implement reports in collaboration with Press IT staff and utilizing Press databases, including the fulfillment system, sales system and online content vendor
    • Collaborate with internal Customer Relations team regarding data infrastructure and anomalies; help to determine and implement workflow solutions
    • Work closely with management to prioritize business and information needs; provide data expertise to divisional and Press-wide committees or working groups
    • Communicate analysis and findings in comprehensive, understandable presentations to provide insight and inform business decisions and strategies

    B. New Business Prospecting

    • Identify new institution and consortium customers, utilizing gap analysis in current holdings and third-party databases; identify and recommend current customers for potential upselling of additional products
    • Remain abreast of industry sales trends in academic publishing
    • Contribute to product and price modeling as needed

    C. Marketing Data and Analysis

    • Measure success of team efforts, utilizing various marketing metrics
    • Present analysis and serve as a point-person on internal Press teams to help refine and revise marketing programs

    II. Infrastructure and Metadata

    A. Sales Systems

    • Maintain and develop infrastructure for use by internal teams; collaborate to improve functionality and enhancements
    • Oversee and implement training and documentation on upgraded and/or new technology and software for internal teams
    • Partner with internal IT team for needed upgrades or new software and technology for sales system
    • With support from internal IT team and/or outside vendors, serve as product manager for sales system enhancements and bug fixes
    • Oversee data integrity of information maintained within the sales system

    B. Industry Standards

    • Analyze industry metadata trends and data entry trends to identify changes in industry standards and recommend best practices
    • In coordination with internal production team, ensure accurate delivery of metadata to institutional partners and third party vendors

    III. Other General Job Duties

    • Represent Press at trade and professional meetings
    • Establish, maintain, and develop relationships with institutional and consortium customers and sales agents
    • Serve on Press-wide or divisional committees as needed

  • Education/Training

  • Work requires knowledge of basic mathematical, research and communications principles normally acquired through two years of postsecondary education.

  • Preferred Skills

    • Advanced Excel
    • Proficiency with MS Office (Word, PowerPoint)
    • Database experience (sales database such as Microsoft CRM preferred)
    • Reporting software (Crystal Reports preferred)
    • Project Management experience and excellent organizational skills
    • Interpersonal and teamwork skills

  • Experience

  • Work generally requires four years of clerical or research experience to acquire strong skills in administrative or project research responsibilities as well as accepted office management, communications and research practices. A bachelor's degree in a field of study directly related to the specific position may be substituted for the education and two years of the experience requirement.

  • OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE.


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  • Durham, NC 27701
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