Acknowledgments ix
Introduction 1
1. Yearnings: Televisual Love and Melodramatic Politics 31
2.  Museum as Women’s Space: Displays of Gender 65
3.  Qualities of Desire: Imagining Gay Identities 85
4.  From Sacrifice to Desire: Cosmopolitanism with Chinese Characteristics 111
5.  Legislating Desire: Homosexuality, Intellectual Property Rights, and Consumer Fraud 135
6.  Desiring China: China’s Entry into the WTO 157
Coda 197
Notes 205
Works Cited 229
Index 247

“Desiring China is an exciting and important new work that pushes the boundaries of ethnography and offers new critical frameworks for discussions of neoliberalism and culture.” — Patti Duncan, NWSA Journal

“Desiring China will surely take its place as an indispensable work that scholars in queer studies, cultural studies, and Chinese studies have been ‘desiring’ for a long time.” — Alvin Ka Hin Wong , GLQ

“As the title Desiring China makes clear, desire is at the heart of Lisa Rofel’s provocative, impressionistic account of the implementation of neoliberal policies and the iteration of new subjectivities in postsocialist China. Americanist readers should not be deterred by the focus on China here; Rofel’s inquiry draws upon, and challenges, work with which scholars of transnational American studies, queer studies, cultural anthropology, sociology, and women’s studies will be familiar.” — Cotton Seiler, American Quarterly

“Lisa Rofel’s collection of essays entitled Desiring China is the latest offering to a world eager to make sense of this “inscrutable” nation. . . . Rofel’s book broadens the context for understanding the emergence of gay identities in China by seeing it as symptomatic of China’s greater engagement with the world and the shift to a consumer economy.” — Niladri Chatterjee, The Gay & Lesbian Review

“Lisa Rofel’s volume is distinguished by its explicit engagement with U. S. politics through an extensive examination of China-in-transformation. Rofel’s analysis centers on public cultural spheres and foregrounds the thesis that globalization is no longer external to China but internal to its economic and cultural productions of commodities, public spheres, subjectivities, and desire.” — Yan Hairong, Journal of Asian Studies

“This book is among the first anthropological studies attempting to unite in a common framework the segmented and mulifaceted experiences that China has undergone during the last fifteen years. . . . Desiring China is undoubtedly a desirable contribution to the anthropological study of China.” — Liang Yongjia, Asian Anthropology

“This book is theoretically expansive and ethnographically rich, weaving discussions of the production of post-socialist subjectivities with critiques of the literature on ‘neoliberalism.’ It should be welcomed by a wide range of scholars who have an interest in cultural studies, China and Asian studies, queer and feminist theory, and contemporary theory.” — Tiantian Zheng, China Quarterly

“With Desiring China, Rofel demonstrates how meticulous ethnography can contribute to contemporary debates on national belonging, neoliberalism, feminism, queer theory, and popular culture. Consequently, it should appeal to a broad anthropological audience. I highly recommend it to anyone interested in these areas of inquiry.” — Mary Ann O’Donnell, American Ethnologist

“Desiring China is an exciting and important new work that pushes the boundaries of ethnography and offers new critical frameworks for discussions of neoliberalism and culture.” —Patti Duncan, NWSA Journal

“Desiring China will surely take its place as an indispensable work that scholars in queer studies, cultural studies, and Chinese studies have been ‘desiring’ for a long time.” —Alvin Ka Hin Wong , GLQ

“As the title Desiring China makes clear, desire is at the heart of Lisa Rofel’s provocative, impressionistic account of the implementation of neoliberal policies and the iteration of new subjectivities in postsocialist China. Americanist readers should not be deterred by the focus on China here; Rofel’s inquiry draws upon, and challenges, work with which scholars of transnational American studies, queer studies, cultural anthropology, sociology, and women’s studies will be familiar.” —Cotton Seiler, American Quarterly

“Lisa Rofel’s collection of essays entitled Desiring China is the latest offering to a world eager to make sense of this “inscrutable” nation. . . . Rofel’s book broadens the context for understanding the emergence of gay identities in China by seeing it as symptomatic of China’s greater engagement with the world and the shift to a consumer economy.” —Niladri Chatterjee, The Gay & Lesbian Review

“Lisa Rofel’s volume is distinguished by its explicit engagement with U. S. politics through an extensive examination of China-in-transformation. Rofel’s analysis centers on public cultural spheres and foregrounds the thesis that globalization is no longer external to China but internal to its economic and cultural productions of commodities, public spheres, subjectivities, and desire.” —Yan Hairong, Journal of Asian Studies

“This book is among the first anthropological studies attempting to unite in a common framework the segmented and mulifaceted experiences that China has undergone during the last fifteen years. . . . Desiring China is undoubtedly a desirable contribution to the anthropological study of China.” —Liang Yongjia, Asian Anthropology

“This book is theoretically expansive and ethnographically rich, weaving discussions of the production of post-socialist subjectivities with critiques of the literature on ‘neoliberalism.’ It should be welcomed by a wide range of scholars who have an interest in cultural studies, China and Asian studies, queer and feminist theory, and contemporary theory.” —Tiantian Zheng, China Quarterly

“With Desiring China, Rofel demonstrates how meticulous ethnography can contribute to contemporary debates on national belonging, neoliberalism, feminism, queer theory, and popular culture. Consequently, it should appeal to a broad anthropological audience. I highly recommend it to anyone interested in these areas of inquiry.” —Mary Ann O’Donnell, American Ethnologist

“Brilliant and wide-ranging, Desiring China deftly interweaves analysis of the production of post-socialist citizen-subjects in China with a transformative critique of the literature on ‘neoliberalism.’ This tour de force is theoretically expansive, ethnographically rich, and a compelling read. It deserves a broad audience in cultural studies, anthropology, queer and feminist theory, Asian studies, and contemporary theory.” — Dorinne Kondo, University of Southern California

“This is a brilliant ethnography of how emotions unleashed by neoliberalism are configuring post-Tiananmen culture. With wit and sparkle, Lisa Rofel introduces us to young Chinese who live for the moment, experimenting with sex, love, and cosmopolitanism, without (ever) forgetting their love of culture and of nation. Desiring China is an exciting work of cultural interpretation, and it is an innovative guide for studying the cultural practices and political possibilities in globalizing China.” — Aihwa Ong, author of, Neoliberalism as Exception and coeditor of Privatizing China

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