Please join us in sharing your article throughout your scholarly community. A few simple efforts can help your article find a wide audience. Below we present a few easy steps you can take to spread the word. Click on the adjacent tabs to find out more about the promotions that we undertake in the Journals Marketing Department at Duke University Press and the ways that we could work together.
You are the best advocate for your research: help others find out what you're up to! Here is a handy checklist of activities that will help make your article a success (download a printable version of the checklist). If you do ten of these activities and share the links with us, we will give you a 20% discount on your next Duke University Press purchase!
|Write a lay summary of your research findings using Kudos. Duke University Press partners with Kudos, a service for authors that publishes descriptions of research for non-specialists and generates trackable links for sharing via e-mail, the web, and social networks.|
|Check that your library subscribes to the journal you published in. If not, ask your librarian to subscribe.|
|Send a link to your article to your colleagues, both in your department and at other institutions. Include a copy of the cover image in the message if possible (remember to just share the link, not the PDF). Encourage them to sign up for new issue alerts at dukejournals.org.|
|Share your article on Facebook. You can share the link with any research groups or institutions you are affiliated with.|
|Share your article on Twitter. Featuring a surprising conclusion from your research is a good hook to get people interested.|
|Share your article on other social media platforms: examples include Tumblr, Google+, LinkedIn, Reddit, Sina Weibo, and Pinterest.|
|Write a blog post about your article. If you have a personal blog, this is a great place to present further insights that didn't make the publication or related topics.|
|Ask your department or institution to share the research on their blog or news feed. Most institutions have their own social media accounts and love to share their researchers' successes.|
|Suggest your article to faculty members teaching courses on your topic. This may be at your institution or others with similar programs. Graduate students always love more seminar readings!|
|Contact a relevant news source and let them know about your research. There are many smaller niche news sites that may be looking for articles like yours. Don't know where to get started? Ask your university news office for suggestions or contact email@example.com.|
|Update any working papers or preprints with links to the finished article. This may be a version in your institutional repository or an open-access repository like arXiv.|
|Update your faculty profile page to reflect your recent publication. Include a link to the article if possible. If you have your own website be sure to update that as well.|
|Update any professional profiles to reflect your new publication. Examples may include Google Scholar, Academia.edu, and Mendeley. Add links to the article whenever possible.|
|Update your CV to reflect your new publication. Some people compile research references by examining your CV. Including the DOI will help them quickly locate the publication. Be sure that your new CV is on file with your institution and department, especially any online versions.|
Guiding a global audience to your scholarship is the heart of our mission in the Journals Marketing Department. Throughout the year, we market Duke University Press publications as journals, special issues, individual articles, and electronic journal collections. We use a number of strategies, from direct mail campaigns and social media publicity to website development.
Optimizing the ability of online search engines to find your article is crucial to building an audience. Our online platform providers, HighWire Press and Project Euclid, work closely with Google, Google Scholar, and many other web and library tools to ensure that our content conforms to their best practices for discoverability.
Let us know if your Duke University Press publication leads to awards, speaking opportunities, or special events, and we will spread the word.
Is your field in the news? Occasionally, our authors contribute guest posts to the Duke University Press blog that connect their scholarly work to current events. If you'd like to learn more about contributing an item of topical interest to our blog, please contact our Publicist.
Duke University Press is active on several social media sites, including Twitter, Facebook, and Tumblr. Click on the links below to follow the latest news and upcoming events.
Our social media community is richer when you join us, and we welcome your comments.
Encouraging faculty members to assign your publication to their students is an excellent way to expand readership. If you know anyone who may be interested in adopting your work in their courses, please let us know, and we will be happy to send them each a sample copy.
We frequently contact scholars with information about our titles. Please let us know if you would like to join mailing lists for any of our print or electronic marketing pieces.
Will you be traveling? We attend over 60 conferences each year. Visit our website to find out if there will be a Duke University Press booth at any conferences you are attending.
Library subscriptions are crucial to journals' sustainability, and librarians tell us that they value feedback from their faculty and researchers more than any other criterion when they make purchasing decisions. If your library does not subscribe to a journal in which you have published, please ask your librarians to subscribe. Consider asking students and colleagues who also benefit from the journal to join you.
Wherever possible, please direct readers to access your article via the journal's official online platform at dukejournals.org (humanities, social sciences, and environmental sciences) or projecteuclid.org (mathematics). Libraries closely follow online usage rates to evaluate their subscriptions, and it benefits the journal for every interested reader to be counted. Higher usage can also raise the profile and visibility of your work, particularly if your article is cited on lists of 'top downloads' and 'most-read' publications. Sharing PDFs of your published work rather than links to the online versions can undermine these usage statistics.
The table of contents, abstracts, and introductions of every issue are always freely available, and many other articles are made free for a limited time. It would also be beneficial to link readers to Project Muse if your article is available there.