• BookTitleCode
  • Congratulations on publishing your article with Duke University Press!

  • Finding Your Audience

    Please join us in sharing your article throughout your scholarly community. A few simple efforts can help your article find a wide audience. Below we present a few easy steps you can take to spread the word. Click on the adjacent tabs to find out more about the promotions that we undertake in the Journals Marketing Department at Duke University Press and the ways that we could work together.

    Journal Sharing Checklist

    You are the best advocate for your research: help others find out what you're up to! Here is a handy checklist of activities that will help make your article a success (download a printable version of the checklist).

    ? Activity
    Create an account with Kudos and write a lay summary of your research findings. Kudos is a service for authors that publishes descriptions of research for nonspecialists and generates trackable links for sharing via email, the web, and social networks.
    Check that your library subscribes to the journal you published in. If not, ask your librarian to subscribe.
    Send a link to your article to your colleagues, both in your department and at other institutions. Include a copy of the cover image in the message if possible (remember to just share the link, not the PDF). Encourage them to sign up for new issue alerts at read.dukeupress.edu/journals.
    Share your article on Facebook. You can share the link with any research groups or institutions you are affiliated with.
    Share your article on Twitter. Featuring a surprising conclusion from your research is a good hook to get people interested.
    Share your article on other social media platforms: examples include Tumblr, Google+, LinkedIn, Reddit, Sina Weibo, and Pinterest.
    Write a blog post about your article. If you have a personal blog, this is a great place to present further insights that didn't make the publication or related topics.
    Ask your department or institution to share the research on their blog or news feed. Most institutions have their own social media accounts and love to share their researchers' successes.
    Suggest your article to faculty members teaching courses on your topic. This may be at your institution or others with similar programs. Graduate students always love more seminar readings!
    Contact a relevant news source and let them know about your research. There are many smaller niche news sites that may be looking for articles like yours. Don't know where to get started? Ask your university news office for suggestions or contact journals_publicity@dukeupress.edu.
    Update any working papers or preprints with links to the finished article. This may be a version in your institutional repository or an open-access repository like arXiv.
    Update your faculty profile page to reflect your recent publication. Include a link to the article if possible. If you have your own website be sure to update that as well.
    Update any professional profiles to reflect your new publication. Examples may include Google Scholar, Academia.edu, and Mendeley. Add links to the article whenever possible.
    Update your CV to reflect your new publication. Some people compile research references by examining your CV. Including the DOI will help them quickly locate the publication. Be sure that your new CV is on file with your institution and department, especially any online versions.

    Further Tips on Sharing

    • Please share the link to your article rather than a PDF. Strong online usage statistics are extremely important for supporting a journal's library subscriptions. Your article's abstract is always freely available; the article itself may require a subscription to access.
    • If you're having trouble getting your library to subscribe, ask your colleagues to support your recommendation if the journal also supports their research.
    • You can save a copy of the journal cover by right-clicking the image and clicking "save image as..." Cover images of issues appear on both read.dukeupress.edu/journals (humanities, social sciences, and environmental sciences) and projecteuclid.org (mathematics).
    • Some ideas for successful tweets:
      • ? feature a surprising conclusion from your work
      • ? tweet from a conference
      • ? share an illustration or anecdote
      • ? check out trending twitter topics and see if your content fits
      • ? include a link to your article or the journal issue on read.dukeupress.edu/journals or projecteuclid.org (the introduction, table of contents, and abstracts to each issue are freely available)
    • When suggesting your article for course adoption, remember that humanities and social science articles published by Duke University Press are available through the University Readers custom coursepack library (universityreaders.com).
    • Encourage interested colleagues to sign up for e-mailed table-of-contents alerts on read.dukeupress.edu/journals to find out when your article is published (and please sign up yourself to stay engaged with the journal).
  • Journals Marketing

    Guiding a global audience to your scholarship is the heart of our mission in the Journals Marketing Department. Throughout the year, we market Duke University Press publications as journals, special issues, individual articles, and electronic journal collections. We use a number of strategies, from direct mail campaigns and social media publicity to website development.

    Optimizing the ability of online search engines to find your article is crucial to building an audience. Our online platform providers, HighWire Press and Project Euclid, work closely with Google, Google Scholar, and many other web and library tools to ensure that our content conforms to their best practices for discoverability.


    Let us know if your Duke University Press publication leads to awards, speaking opportunities, or special events, and we will spread the word.

    Is your field in the news? Occasionally, our authors contribute guest posts to the Duke University Press blog that connect their scholarly work to current events. If you'd like to learn more about contributing an item of topical interest to our blog, please contact our Publicist.

    Social Media

    Duke University Press is active on several social media sites, including Twitter, Facebook, and Tumblr. Click on the links below to follow the latest news and upcoming events.

    1. Twitter Follow us for news, conference information, and items of interest from publishing and academia.
    2. Facebook Follow upcoming events, award announcements, and mentions of Duke University Press publications in the news.
    3. Tumblr Read free excerpts from our latest books and journals.
    4. Pinterest Find cover images, author photos, and scenes from around the Press.
    5. YouTube Watch behind-the-scenes videos and interviews with authors and editors.
    6. Our social media community is richer when you join us, and we welcome your comments.

      Course Adoption and Direct Marketing

      Encouraging faculty members to assign your publication to their students is an excellent way to expand readership. If you know anyone who may be interested in adopting your work in their courses, please let us know, and we will be happy to send them each a sample copy.

      We frequently contact scholars with information about our titles. Please let us know if you would like to join mailing lists for any of our print or electronic marketing pieces.


      Will you be traveling? We attend over 60 conferences each year. Visit our website to find out if there will be a Duke University Press booth at any conferences you are attending.

      1. Stop by the booth to pick up promotional materials.
      2. Take advantage of conference discounts on Duke books and journals.
      3. Meet one of our editors or a member of our marketing team. We love to meet our authors and hear their ideas about how we can better fulfill the needs of their fields.

      Library Marketing

      Library subscriptions are crucial to journals' sustainability, and librarians tell us that they value feedback from their faculty and researchers more than any other criterion when they make purchasing decisions. If your library does not subscribe to a journal in which you have published, please ask your librarians to subscribe. Consider asking students and colleagues who also benefit from the journal to join you.

  • Facebook

    Face Book

    Example of a Facebook status post and link to article

  • Twitter


    Example of a tweet with link to article

  • Pinterest


    Example of a pinned post on a Pinterest board

  • Tumblr


    Example of a Tumblr blog entry featuring a special issue

  • Best Practices

    Please direct readers to access your article via the journal's official online platform at read.dukeupress.edu/journals (humanities, social sciences, and environmental sciences) or projecteuclid.org (mathematics). Libraries closely follow online usage rates to evaluate their subscriptions, and it benefits the journal for every interested reader to be counted. Higher usage also raise the profile and visibility of your work, particularly if your article is cited on lists of 'top downloads' and 'most-read' publications. Sharing PDFs of your published work rather than links to the online versions undermine these usage statistics.

    The table of contents, abstracts, and introductions of every issue are always freely available, and many other articles are made free for a limited time. It would also be beneficial to link readers to Project Muse if your article is available there.

Contact Us

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