• Hello, Hello Brazil: Popular Music in the Making of Modern Brazil

    Author(s): Bryan McCann
    Published: 2004
    Pages: 312
    Illustrations: 16 b&w photos
    Sales/Territorial Rights: World
  • Cloth: $89.95 - In Stock
    978-0-8223-3284-8
  • Paperback: $24.95 - In Stock
    978-0-8223-3273-2
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  • Acknowledgments
    vii

    Introduction 1

    1. Radio and Estado Novo 19

    2. Samba and National Identity
    41

    3. The Rise of Northeastern Regionalism 96

    4. American Seduction
    129

    5. Inventing the Old Guard of Brazilian Popular Music 160

    6. Fan Clubs and Auditoriam Programs
    181

    7. Advertising and Audience Fragmentation 215

    Conclusion 235

    Notes
    Notes
    247

    Bibliography 281

    Index 291
  • Winner, 2005 Roberto Reis Prize, Brazilian Studies Association

    Winner, 2005 Woody Guthrie Award, International Association for the Study of Popular Music

    Awards

  • Winner, 2005 Roberto Reis Prize, Brazilian Studies Association

    Winner, 2005 Woody Guthrie Award, International Association for the Study of Popular Music

  • Hello, Hello Brazil is a fascinating discussion of Brazilian popular culture based on a set of documents virtually unmentioned in English-language scholarship. The topics covered—music, the music market, advertising, and fans and fan clubs—are crucial to understandings of Brazil.”—Jeffrey Lesser, author of Negotiating National Identity: Immigrants, Minorities, and the Struggle for Ethnicity in Brazil — N/A

    “No Latin American country offers more for the study of popular culture through music than Brazil. Bryan McCann’s revelation of this neglected source will delight both Brazilian and non-Brazilian readers.”—Thomas Skidmore, author of Black into White: Race and Nationality in Brazilian Thought — N/A

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  • Description

    “Hello, hello Brazil” was the standard greeting Brazilian radio announcers of the 1930s used to welcome their audience into an expanding cultural marketplace.  New genres like samba and repackaged older ones like choro served as the currency in this marketplace, minted in the capital in Rio de Janeiro and circulated nationally by the burgeoning recording and broadcasting industries. Bryan McCann chronicles the flourishing of Brazilian popular music between the 1920s and the 1950s. Through analysis of the competing projects of composers, producers, bureaucrats, and fans, he shows that Brazilians alternately envisioned popular music as the foundation for a unified national culture and used it as a tool to probe racial and regional divisions.

    McCann explores the links between the growth of the culture industry, rapid industrialization, and the rise and fall of Getúlio Vargas’s Estado Novo dictatorship. He argues that these processes opened a window of opportunity for the creation of enduring cultural patterns and demonstrates that the understandings of popular music cemented in the mid–twentieth century continue to structure Brazilian cultural life in the early twenty-first.

    About The Author(s)

    Bryan McCann is Assistant Professor of Latin American History at Georgetown University.

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