Racquel J. Gates is Assistant Professor of Media Culture at the College of Staten Island, City University of New York.
Introduction. Negativity and the Black Popular Image 1
1. Eddie Murphy, Coming to America, and Formal Negativity 35
2. Relational Negativity: The Sellout Films of the 1990s 81
3. The Circumstantial Negativity of Halle Berry 114
4. Embracing the Ratchet: Reality Television and Strategic Negativity 142
Conclusion. Empire: A False Negative? 182