Patrick W. Galbraith is a lecturer at Senshu University in Tokyo. He is the author of The Moe Manifesto: An Insider's Look at the Worlds of Manga, Anime, and Gaming, coauthor of AKB48, and coeditor of Idols and Celebrity in Japanese Media Culture.
Dedication / Acknowledgments ix
Introduction. "Otaku" and the Struggle for Imagination in Japan 1
1. Seeking an Alternative: "Male Sojo Fans since the 1970s 20
2. "Otaku" Research and Reality Problems 49
3. Moe: An Affective Response to Fictional Characters 76
4. Akihabara: "Otaku" and Contested Imaginaries in Japan 127
5. Maid Cafés: Relations with Fictional and Real Others in Spaces Between 184
Conclusion. Eshi 100: The Politics of Japanese, "Otaku," Popular Culture in Akihabara and Beyond 227
Notes 261
Bibliography 289
Index 311
Paper ISBN: 978-1-4780-0629-9
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Cloth ISBN: 978-1-4780-0509-4