Acknowledgments  ix
Introduction  1
1. "And Now—Color": Early Color Systems  11
2. Natural Vision Versus "Tele-Vision": Defining and Standardizing Color  34
3. Color Adjustments: Experiments, Calibrations, and Color Training, 1950–1955  86
4. Colortown, USA: Expansion, Stabilization, and Promotion, 1955–1959  127
5. The Wonderful World of Color: Network Programming and the Spectacular Real, 1960–1965  176
6. At the End of the Rainbow: Global Expansion, the Space Race, and the Cold War  217
Conclusion  251
Notes  259
Bibliography  293
Index  303

"Bright Signals is an important, engaging study that helps readers understand media history and anticipate developments going forward." — Linda Levitt, PopMatters

"[An] important intervention into television history." — Phil Ellis, Leonardo

"What makes Bright Signals distinguishable from others on the subject is the detailed historical and cultural analysis of why color television did not replace black-and-white television until the 1960s. . . . Recommended. All readers." — C.L. Clements, Choice

"A joy to read: it is meticulously researched, rhetorically lucid, and refreshingly jargon free. Beyond the book’s delightful illustrations, the text of Bright Signals paints a vivid picture of the personalities and corporate campaigns most responsible for introducing color to the small screen. . . . Murray’s work should appeal to television studies generalists (especially those specializing in the network era), midcentury-media historians, and scholars of new media and technological transformation." — Catherine Clepper, Film Quarterly

"Bright Signals is an important, engaging study that helps readers understand media history and anticipate developments going forward." —Linda Levitt, PopMatters

"[An] important intervention into television history." —Phil Ellis, Leonardo

"What makes Bright Signals distinguishable from others on the subject is the detailed historical and cultural analysis of why color television did not replace black-and-white television until the 1960s. . . . Recommended. All readers." —C.L. Clements, Choice

"A joy to read: it is meticulously researched, rhetorically lucid, and refreshingly jargon free. Beyond the book’s delightful illustrations, the text of Bright Signals paints a vivid picture of the personalities and corporate campaigns most responsible for introducing color to the small screen. . . . Murray’s work should appeal to television studies generalists (especially those specializing in the network era), midcentury-media historians, and scholars of new media and technological transformation." —Catherine Clepper, Film Quarterly

“What a terrific, innovative book! In this pioneering study of the development of color television, Susan Murray brilliantly intertwines the technological evolution of the device with prevailing notions about how people perceive color and its affective impact on our subjectivity and how we view the world. Murray breaks new ground by tracing how an understanding of the human eye was built into the technology from the very start. Highly original, engaging, and, yes, eye-opening.” — Susan J. Douglas, Catherine Neafie Kellogg Professor of Communication Studies, University of Michigan

“In Bright Signals Susan Murray tells a critical and previously untold story in the history of television—the advent of color television—and does so in an innovative way that will disrupt established theories of visual culture, media historiography, the cultural analysis of standards, and television-as-technology.” — Jonathan Sterne, author of, MP3: The Meaning of a Format

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