"Bright Signals is an important, engaging study that helps readers understand media history and anticipate developments going forward." — Linda Levitt, PopMatters
"[An] important intervention into television history." — Phil Ellis, Leonardo Reviews
"What makes Bright Signals distinguishable from others on the subject is the detailed historical and cultural analysis of why color television did not replace black-and-white television until the 1960s. . . . Recommended. All readers." — C.L. Clements, Choice
"A joy to read: it is meticulously researched, rhetorically lucid, and refreshingly jargon free. Beyond the book’s delightful illustrations, the text of Bright Signals paints a vivid picture of the personalities and corporate campaigns most responsible for introducing color to the small screen. . . . Murray’s work should appeal to television studies generalists (especially those specializing in the network era), midcentury-media historians, and scholars of new media and technological transformation." — Catherine Clepper, Film Quarterly
"A remarkably fresh approach to the social and cultural relationships created by the medium." — James McConnachie, TLS
"Cogently written and richly illustrated, Bright Signals tracks the invention and normalization of color television from 1928 to 1970 with interdisciplinary precision and historical depth. . . . A a remarkable achievement in media history and theory." — Joshua Yumibe, Journal of Cinema and Media Studies
"With over one hundred color images from television programs, advertisements, charts, test patterns and photographs, the book is, on top of everything else, a strikingly beautiful object. Beyond being an extraordinarily researched and lively account of this key period in media history, Bright Signals also demonstrates the importance of further theorizing our relationship to colored moving images today. . . . We are still learning how to live with color visual media, and Bright Signals is invaluable in advancing the understanding of the historical and theoretical issues at play." — Doron Galili, Cinéma & Cie
"While colour cinema has been the focus of numerous recent publications, television scholarship has yet to catch up with this chromatic turn. Bright Signals, the first critical history of colour television in America, thus makes a very welcome and necessary contribution to the field. . . . Through meticulous archival research, Murray has constructed an account of colour television that at once offers a comprehensive history of a technology while remaining attentive to much larger social and political issues around race, class and cold war politics." — Kirsty Sinclair Dootson, Critical Studies in Television
“What a terrific, innovative book! In this pioneering study of the development of color television, Susan Murray brilliantly intertwines the technological evolution of the device with prevailing notions about how people perceive color and its affective impact on our subjectivity and how we view the world. Murray breaks new ground by tracing how an understanding of the human eye was built into the technology from the very start. Highly original, engaging, and, yes, eye-opening.” — Susan J. Douglas, Catherine Neafie Kellogg Professor of Communication Studies, University of Michigan
“In Bright Signals Susan Murray tells a critical and previously untold story in the history of television—the advent of color television—and does so in an innovative way that will disrupt established theories of visual culture, media historiography, the cultural analysis of standards, and television-as-technology.” — Jonathan Sterne, author of MP3: The Meaning of a Format