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How Color Became a Technology

The Making of Chromatic Capitalism

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Book

Pages: 288

Illustrations: 104 color illustrations

Release Date: May 04, 2027

Author: Lida Zeitlin-Wu

Praise

“This book will transform the way you see, think, and feel about color. A critical history interrogating how color got quantified, coded, privatized, rationalized, and enmeshed in capitalism, tech, and racialization, this is invaluable reading for anyone who wants to understand just what color can do.” - Kirsty Sinclair Dootson, author of The Rainbow’s Gravity: Colour, Materiality and British Modernity

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Sales/Territorial Rights: World

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Paper ISBN: 978-1-4780-3996-9 / Hardcover ISBN: 978-1-4780-3501-5 / eISBN: 978-1-4780-6361-2 /