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  • "This original and innovative work will enable a new and perhaps paradigm-shattering interpretation of the co-implication of digital assemblages, temporality, and affect. Drawing on a rich ethnographic archive, Amit S. Rai is deeply sensitive to how gender, class, and caste are implicated in emergent techno-perceptual assemblages. His invaluable book is also an effective antidote to the Eurocentricity of digital media studies." — Purnima Mankekar, author of, Unsettling India: Affect, Temporality, Transnationality

    "Jugaad Time is an important intervention into cartographies of post-digital media cultures. By drawing on the specificity of South Asian cultures, it enriches our understanding of the heterogeneity of these processes. The postcolonial study of media technologies is a vibrant and crucial field of inquiry; Amit S. Rai's outstanding work is an essential contribution to global approaches to new media scholarship." — Tiziana Terranova, author of, Network Culture: Politics for the Information Age

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  • Description

    In India, the practice of jugaad—finding workarounds or hacks to solve problems—emerged out of subaltern strategies of negotiating poverty, discrimination, and violence but is now celebrated in management literature as a disruptive innovation. In Jugaad Time Amit S. Rai explores how jugaad operates within contemporary Indian digital media cultures through the use of the mobile phone. Rai shows that despite being coopted by capitalism to extract free creative labor from the workforce, jugaad is simultaneously a practice of everyday resistance, as workers and communities employ hacks to oppose corporate, caste, and gender power. Locating the tensions surrounding jugaad—as both premodern and post-digital, innovative and oppressive—Rai maps how jugaad can be used to undermine neoliberal capitalist media ecologies and nationalist politics.

    About The Author(s)

    Amit S. Rai is Senior Lecturer in New Media and Communication at the School of Business and Management, Queen Mary University of London. He is the author of Untimely Bollywood: Globalization and India's New Media Assemblage, also published by Duke University Press, and the coeditor of InterMedia in South Asia: The Fourth Screen.
Fall 2018
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