Land of Necessity

“[D]eserves to take its place as one of the best collections on consumer culture and certainly the best scholarly contribution on consumer culture in the US-Mexico borderlands.” - Leslie Sklair, Bulletin of Hispanic Studies

“In Land of Necessity editor Alexis McCrossen has pulled together a collection of compelling chapters using consumption to reinterpret the United States – Mexico borderlands region in meaningful new ways. . . . In addition, McCrossen weaves a riveting photographic essay with extended commentary throughout the volume.” - Andrae Marak, Hispanic American Historical Review

“Taken together, the essays in Land of Necessity highlight a central contradiction: namely, that the transnational fluidity associated with innovations in consumption was accompanied by growing political efforts to solidify the U.S.-Mexìco boundary over the past century. With this paradox at the forefront, the volume's contributors leave behind worn accounts of cultural hybridity and shed new light on the history of consumer fantasies, material strategies, and commercial networks in one of the world's major frontier regions.” - Eduardo Elena, EIAL

“This volume edited by Alexis McCrossen offers one of the most unique approaches to the U.S.-Mexico borderlands to date. . . . [C]hapters of original research and Tenorio-Trillo’s concluding reflection make this volume well worth buying and assigning. It reminds us that the borderlands are more than the sum of two supposed parts.” - Dina Berger, American Historical Review

“Land of Necessity is a useful read for those interested in understanding the social and economic origins of life on the U.S.-Mexico borderlands and to way in which early historical patterns of development paved the way for contemporary life and social relations.” - Linda Allegro, The Latin Americanist

“I do not know of any other single volume devoted to the history of consumption along the U.S.-Mexico border. Alexis McCrossen has identified a very important area of inquiry that has been pursued only in scattered and fragmentary ways until now, and she has assembled an ambitious, well thought out, engagingly written, and remarkably well integrated collection.” - Andres Reséndez, author of Changing National Identities at the Frontier: Texas and New Mexico, 1800–1850

“This collection of cutting-edge essays reminds us that the U.S.-Mexico borderland is also a consumer marketplace and that consumption is motivated as much by necessity as desire. Land of Necessity makes a powerful case that this border matters for understanding consumer capitalism, not just immigration.” - Lizabeth Cohen, author of A Consumers’ Republic: The Politics of mass Consumption in Postwar America

“Land of Necessity offers a tantalizing variety of perspectives on consumerism and the circulation of merchandise in the US-Mexico borderlands. . . . Focusing on transnational consumer culture, as Land of Necessity so ably does, is an approach that will no doubt provide further insightful riches to be distributed, contemplated, and shared.” - Andrew Grant Wood, Canadian Journal of History

“[S]tudents of the US-Mexico borderlands and people interested in the problems posed by globalization (which is connecting asymmetrical markets together around the world) will fin a lot to ponder in this collection. Highly recommended. Upper-division undergraduates and above.” - M. J. Van de Logt, Choice

“This collection of essays by historians and anthropologists significantly deepens our knowledge about the cultural and commercial exchanges connecting the United States and Mexico. It will influence borderlands scholars, who will see the region anew through the prism of consumer culture, and historians of consumption, who rarely look to the borderlands for insight into national trends.” - Geraldo Lujan Cadava, Journal of American History

“With its many illustrations and diverse essays, Land of Necessity is an excellent collection that sheds light on how the Mexican-United States border has created a unique culture of consumerism that has been impacted by wider trends in trade, politics, migration, and marketing in both countries.” - Peter Dedek, Southwestern Historical Quarterly