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Made in NuYoRico

Fania Records, Latin Music, and Salsa’s Nuyorican Meanings

Book

Pages: 344

Illustrations: 31 illustrations

Published: October 2024

Author: Marisol Negrón

In Made in NuYoRico, Marisol Negrón tells the cultural history of salsa, tracing the music’s Nuyorican meanings over a fifty-year period that begins with the establishment of Fania Records in 1964 and how it capitalized on salsa’s Nuyorican imaginary to cultivate a global audience. Drawing on interviews with fans, legendary musicians, and music industry figures as well as analyses of songs, albums, films, and archival documents, Negrón shows how Nuyorican cultural and social histories became embedded in and impacted salsa music's flows during its foundational period in the mid-1960s and its boom in the 1970s. Salsa’s Nuyorican aesthetics challenged mainstream notions of Americanness and Puerto Ricanness and produced an alternative public sphere through which New York’s poor and working-class Puerto Ricans could contest racialization and colonial power. By outlining salsa’s complicated musical, cultural, commercial, racial, gendered, legal, and political entanglements, Negrón demonstrates its centrality to Nuyorican identity and subjectivity.

Praise

“Marisol Negrón outlines how salsa music is both an expression of Puerto Rican identity and a shaping force of that identity, so that the two cannot be understood without each other. A provocative, meticulously researched book loaded with historical detail and original insight, Made in NuYoRico will be a go-to book in the study of salsa.” - Josh Kun, author of Audiotopia: Music, Race, and America

“Understanding salsa as a cultural and transnational product born of and tied to place and time, Marisol Negrón makes an urgently needed intervention into the study of a musical genre that has been addressed primarily as a cultural text with little connection to history and particular communities. This book is a key archive of Latinx studies and a beautiful tribute to Nuyorican history.” - Arlene Dávila, author of Latinx Art: Artists, Markets, and Politics

"Made in NuYoRico breaks down the secret ingredients of one of the most exciting musical melting pots of the era." - Derek Walmsley, The Wire

"Made in NuYoRico is an absolute tour de force of detailed, comprehensive research." - Nanette de Jong, Popular Music

"Made in NuYoRico is a fascinating book, one that encourages the reader to have their streaming service within reach. . . .  [A] worthwhile addition to the library of any salsa aficionado, who will undoubtedly learn something new while revisiting the past." - Vanessa K. Valdés, Sounding Out!

"A tour de force. . . . The wealth of sources and voices summoned into [the book] is nothing less than remarkable." - Sergio Ospina Romero, Journal of the American Musicological Society

"Highly recommended." - Jorge Torres, Notes

"What I have valued most in this book: its potential to ignite a conversation about salsa, not merely as a musical and discursive genre but as both a commodity and a site of poetic singularity. . . . This book is the most comprehensive updating of the institutional, governmental, media, commercial, and legal materials that shaped the context in which the Fania All Stars enterprise emerged." - Juan Carlos Quintero Herencia, Public Books

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Information

Author/Editor Bios

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Marisol Negrón is Associate Professor of American Studies and Latino Studies at the University of Massachusetts Boston.

Table Of Contents

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List of Illustrations  ix
Acknowledgments  xi
Introduction. Rican/Struction: The Social Life of Salsa  1
Part I: Anatomy of a Salsa Boom, 1964–1979
1. Our Latin Thing: Salsa’s NuYoRican Histories  29
2. “Los Malotes de la Salsa”: Salsa Dons and the Performance of Subjecthood  70
3. Salsa’s Dirty Secret: Liberated Women, Hairy Hippies, and the End of the World  112
Part II: After the Boom is Gone, 1980–2000s
4. Puerto Rico’s (Un)Freedom: The Soundscape of Nation Branding  139
5. Entre la Letra y la Nota: Becoming “El Cantante de los Cantantes”  178
6. (Copy)Rights and Wrongs: “El Cantante” and the Legislation of Creative Labor  213
Notes  245
Sources  283
Index  315

Rights

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Sales/Territorial Rights: World

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Awards

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Honorable Mention, 2025 Award for Excellence in Best Historical Research in Record Labels or General Recording Topics, presented by the Association for Recorded Sound Collections

Additional Information

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Related Links Paper ISBN: 978-1-4780-3089-8 / Hardcover ISBN: 978-1-4780-2666-2 / eISBN: 978-1-4780-5987-5 / DOI: https://doi.org/10.1215/9781478059875