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Making Value

Music, Capital, and the Social

Book

Pages: 240

Illustrations: 2 illustrations

Published: April 2024

In Making Value, Timothy D. Taylor examines how people’s conceptions of value inform and shape their production and consumption of music. Drawing on anthropological value theory, Taylor theorizes music’s economic and noneconomic forms of value both ethnographically and historically. He covers the creation and exchange of value in a wide range of contexts: indie rock scenes, an Irish traditional music session, the work of music managers, how supply chains function to create various forms of value, how trendspotters seek out and create value, and how musical performances act as media of value. Taylor shows that to focus on value is to attend to what is meaningful to people as they move through their worlds. Ultimately, Taylor demonstrates that theorizing value aids us in moving beyond the music itself toward understanding how musicians, workers in the music business, and audiences struggle to make and maintain what they value.

Praise

“Providing the first systematic account of music from the perspective of a theorization of value, Timothy D. Taylor draws on a deep knowledge of North American music industries, world musics, and independent music scenes to show how value accrues to musical commodities as they move among complex scenes of exchange. By centering a theorization of value, Making Value’s contribution lies in its offering of an alternative to critical thinking about music in contemporary capitalism, deriving from studies of the culture industries and Adornian critique.” - Martin Stokes, King Edward Professor of Music, King’s College London

“Examining how the capitalist processes of valorization, commodification, and accumulation interact with the social and cultural practices that produce and profit from musical performances and recordings, Making Value will prove enlightening to academics and students working across ethnomusicology and popular music studies as well as cultural, media, and communication studies. Its erudition, succinct chapters, discrete case studies, and familiar theoretical reference points make this important book highly teachable in the classroom.” - Jeremy Gilbert, Professor of Cultural and Political Theory, University of East London

"By focusing on questions of 'how' rather than 'why' as they apply to the production of meaning, Taylor showcases the dynamic elements of the social processes that impact cultural inquiry. Excerpts on music management and trendspotting will serve as interesting enrichment texts for interdisciplinary courses in commercial music and music business. Scholars engaged in fieldwork will find much inspiration in Taylor’s emphasis on descriptive models of scholarly exploration and may use the text to further discussions on the contemporary musicological canon." - Maria Souliotis, Notes

"Taylor ’s book and its focus on the action-based valuation of cultural goods and practices pro-vides a captivating picture of how the business of music operates. Scholars, lay readers, and aspiring artists can find much to enjoy in this book. . . . The book is highly recommended for scholars, as well as anyone interested in the ways in which values are ascribed to cultural practices, whether in arts, sports, fashion, or other cultural fields." - Nina Öhman, American Studies in Scandinavia

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Author/Editor Bios

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Timothy D. Taylor is Professor of Ethnomusicology at the University of California, Los Angeles, and author of Working Musicians: Labor and Creativity in Film and Television Production and Beyond Exoticism: Western Music and the World, both also published by Duke University Press.

Table Of Contents

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Acknowledgments
Introduction. Theorizing Value in Practice
1. Supply Chains and the Production of Value of Cultural Goods
2. Making Musicians into Productive Laborers
3. Trendspotters: Agents and Inspectors of Consumer Capitalism
4. Taking the Gift Out and Putting It Back In: From Cultural Goods to Commodities
5. Maintenance and Destruction of an East-Side Los Angeles Indie Rock Scene
6. World Music, Value, and Memory
7. Musical Performance as a Medium of Value
8. Circulation, Value, Exchange, and Music
Notes
References
Index

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Sales/Territorial Rights: World

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Additional Information

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Related Links Paper ISBN: 978-1-4780-3035-5 / Hardcover ISBN: 978-1-4780-2614-3 / eISBN: 978-1-4780-5934-9 / DOI: https://doi.org/10.1215/9781478059349