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  • Acknowledgments  ix
    Preface / Akira Mizuta Lippit  xi
    Introduction / Marc Steinberg and Alexander Zahlten  1
    Part I. Communication Technologies
    1. From Film to Television: Early Theories of Television in Japan / Aaron Gerow  33
    2. Architecture as Atmospheric Media: Tange Lab and Cybernetics / Yuriko Furuhata  52
    3. The Media Theory and Media Strategy of Azuma Hiroki, 1997-2003 / Takeshi Kadobayashi  80
    4. The InterCommunication Project: Theorizing Media in Japan's Last Decades / Marilyn Ivy  101
    Part II. Practical Theory
    5. McLuhan as Prescription Drug: Actionable Theory and Advertising Industries / Marc Steinberg  131
    6. The Culture Industries and Media Theory in Japan / Miryam Sas  151
    7. Girlscape: The Marketing of Mediatic Ambience in Japan / Tomiko Yoda  173
    8. 1980s "Nyu Aca": (Non)Media Theory as Romantic Performance / Alexander Zahlten  200
    9. Critical Media Imagination: Nancy Seki's TV Criticism and the Media Space of the 1980s and 1990s / Ryoki Misono  221
    10. At the Source (Code): Obscenity and Modularity in Rokudenashiko's Media Activism / Anne McKnight  250
    Part III. Mediation and Media Theory
    11. An Assault on "Meaning": On Nakai Masakazu's Concept of "Mediation" / Akihiro Kitada  285
    12. Much Ado about "Nothing": The Kyoto School as "Media Philosophy" / Fabian Schäfer 305
    13. Kobayashi Hideo and the Question of Media / Keisuke Kitano  328
    14. Media, Mediation, and Crisis: A History—and the Case for Media Studies as (Postcultural) Anthropology / Tom Looser  347
    Afterword. The Disjunctive Kernel of Japanese Media Theory / Mark N. B. Hansen  368
    Bibliography  389
    Contributors  413
    Index  417
  • Aaron Gerow

    Mark B. N. Hansen

    Marilyn Ivy

    Akira Mizuta Lippit

    Thomas Looser

    Anne McKnight

    R. Misono

    Miryam Sas

    Fabian Schäffer

    Tomiko Yoda

    Yuriko Furuhata

  • "An excellent selection of essays."


  • "An excellent selection of essays."

  • "This groundbreaking collection—striking for its contributions from a range of disciplines and perspectives—boldly delineates the key questions and paradigms for understanding Japanese media theories while providing insight into their social and intellectual contexts. At last, thanks to Marc Steinberg and Alexander Zahlten, we can begin to make sense of the challenges and possibilities of Japanese media theory." — Thomas Lamarre, McGill University

    "Fascinating and groundbreaking, this volume focuses our attention on a major paradox within the fields of English and German media theory—their twin obsession with Japanese media technologies and ignorance of media theory in Japan. Rectifying this situation, this volume reveals how context affects theory and how media theory is not a universal abstraction, but rather a series of local practices. A must read for all students and scholars of media theory." — Wendy Hui Kyong Chun, author of, Updating to Remain the Same: Habitual New Media

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  • Description

    Providing an overview of Japanese media theory from the 1910s to the present, this volume introduces English-language readers to Japan's rich body of theoretical and conceptual work on media for the first time. The essays address a wide range of topics, including the work of foundational Japanese thinkers; Japanese theories of mediation and the philosophy of media; the connections between early Japanese television and consumer culture; and architecture's intersection with communications theory. Tracing the theoretical frameworks and paradigms that stem from Japan's media ecology, the contributors decenter Eurocentric media theory and demonstrate the value of the Japanese context to reassessing the parameters and definition of media theory itself. Taken together, these interdisciplinary essays expand media theory to encompass philosophy, feminist critique, literary theory, marketing discourse, and art; provide a counterbalance to the persisting universalist impulse of media studies; and emphasize the need to consider media theory situationally.
    Contributors. Yuriko Furuhata, Aaron Gerow, Mark Hansen, Marilyn Ivy, Takeshi Kadobayashi, Keisuke Kitano, Akihiro Kitada, Thomas Looser, Anne McKnight, Ryoko Misono, Akira Mizuta Lippit, Miryam Sas, Fabian Schäfer, Marc Steinberg, Tomiko Yoda, Alexander Zahlten

    About The Author(s)

    Marc Steinberg is Associate Professor of Film Studies at Concordia University and the author of Anime’s Media Mix: Franchising Toys and Characters in Japan.
    Alexander Zahlten is Associate Professor of East Asian Languages and Civilizations at Harvard University.
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