Pop América, 1965–1975

Pop América, 1965–1975

Book Pages: 216 Illustrations: 175 color illustrations Published: October 2018

Art and Visual Culture > Art History, Chicanx and Latinx Studies, Latin American Studies

Pop América, 1965–1975 accompanies the first traveling exhibition to stage Pop art as a hemispheric phenomenon. The richly illustrated catalogue reveals the skill with which Latin American and Latino/a artists adapted familiar languages of mass media, fashion, and advertising to create experimental art in a startling range of mediums. In a new era in hemispheric relations, artists enacted powerful debates over what “America” was and what Pop art could do, offering a radical new view onto the postwar “American way of life” and Pop’s presumed political neutrality.

Nine essays grounded in original archival research narrate transnational accounts of how these artists remade América. The authors connect the decisive design of the Chicano/a movement in the United States with the vivid images of the Cuban Revolution and new contributions to the Mexican printmaking tradition. They follow iconic Pop images and tactics as they traveled between New York and São Paulo, Bogotá and Mexico City, San Francisco and La Habana. Pop art emerges in a fully American profile, picturing youthful celebration and painful violence, urban development and rural practices, and pronouncements of freedom made equally by democratic and repressive regimes.

The bilingual catalogue reconstitutes a network of artists from the decade, including ASCO, Judith Baca, Eduardo Costa, Antonio Dias, Marcos Dimas, Felipe Ehrenberg, Rupert García, Nicolás García Uriburu, Rubens Gerchman, Edgardo Giménez, Alberto Gironella, José Gómez Fresquet (Frémez), Beatriz González, Gronk, Juan José Gurrola, Emilio Hernández Saavedra, Robert Indiana, Nelson Leirner, Anna Maria Maiolino, Marisol, Raúl Martínez, Cildo Meireles, Marta Minujín, Hélio Oiticica, Dalila Puzzovio, Hugo Rivera Scott, Jorge de la Vega, and Lance Wyman, among others.

Pop América, 1965–1975 will be on display at the McNay Art Museum in San Antonio, Texas, from October 4, 2018 to January 13, 2019; at the Nasher Museum of Art at Duke University from February 21 to July 21, 2019; and at the Mary and Leigh Block Museum of Art from September 21 to December 8, 2019.


"An academic book that doubles as a coffee table tome! A guide to accompany a traveling exhibit of Latin American pop art, this book comes with plenty of colorful images, as well as essays that trace the art movement’s origins across Latin America." — Alejandra Oliva, Remezcla

"The contributors to [Pop América] provide sharp analysis and thought-provoking insight into the artistic practices of those included in the exhibition. . . . The catalog, along with other recent publications on Latin American contemporary art, contribute to a more inclusive discourse about art history, and should be considered a valuable resource to any library supporting research in the fields of art history, art, and design." — Melanie Emerson, ARLIS/NA Reviews

“Focusing on one particularly eventful decade, the exhibition Pop América 1965–75 and the exhibition catalog essays explore multivalent implementation of the sprawling phenomenon of Pop during this period. A consummately contemporary art movement, Pop used visual vocabularies, techniques, and technologies drawn from advertising and publicity, and served as a repudiation of the abstraction(s) that had dominated the international art world in previous decades.” — Alison Fraunhar, The Americas


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Price: $39.95

Open Access

Author/Editor Bios Back to Top

Esther Gabara is E. Blake Byrne Associate Professor of Romance Studies and Associate Professor in the Department of Art, Art History & Visual Studies at Duke University. Faculty guest curator of Pop América, 1965-1975, she is the author of Errant Modernism: The Ethos of Photography in Mexico and Brazil, also published by Duke University Press.

Table of Contents Back to Top
Directors' Foreword  6
Curator's Acknowledgments  8
Contesting Freedom / Esther Gabara 10
Plates: Welcome to América  28
Pop Goes Conceptual: Visual Language in América / Camila Maroja  42
Plates: Consuming América  58
Revolutionary Currents: Pop Design Between Cuba, Mexico, and California / Jennifer Josten  72
Plates: Fashioning América  88
Plates: Liberating América  108
Printed Matters / Roberto Tejada  124
Plates: Mediating América  138
Pop Writing in América: Between Art Criticism and Theory / Natalia de la Rosa  158
Defilement, Defacement, and Disfiguration / Sergio Delgado Moya  172
Plates: Facing América  186
The Art of Provocation / Rodrigo Alonso  196
Robert Indiana's Study for Viva Hemisfair / Lyle W. Williams  198
Notes on Pop Art in Mexico / Pilar García  200
Contributor Biographies  202
Exhibition Checklist  206
Lenders to the Exhibition  214
Museum Staff and Board Members  215
Sales/Territorial Rights: World

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Honorable Mention, Alfred H. Barr Jr. Book Award, presented by the College Art Association

Additional InformationBack to Top
Cloth ISBN: 978-0-938989-42-4
Publicity material