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Streaming Music, Streaming Capital

Book

Pages: 360

Illustrations: 16 illustrations

Published: February 2024

Author: Eric Drott

In Streaming Music, Streaming Capital, Eric Drott analyzes the political economy of online music streaming platforms. Attentive to the way streaming has reordered the production, circulation, and consumption of music, Drott examines key features of this new musical economy, including the roles played by data collection, playlisting, new methods of copyright enforcement, and the calculation of listening metrics. Yet because streaming underscores how uneasily music sits within existing regimes of private property, its rise calls for a broader reconsideration of music’s complex and contradictory relation to capitalism. Drott's analysis is not simply a matter of how music is formatted in line with dominant measures of economic value; equally important is how music eludes such measures, a situation that threatens to reduce music to a cheap, abundant resource. By interrogating the tensions between streaming’s benefits and pitfalls, Drott sheds light on music’s situation within digital capitalism, from growing concentrations of monopoly power and music’s use in corporate surveillance to issues of musical value, labor, and artist pay.

Praise

Streaming Music, Streaming Capital is terrific. Eric Drott offers us an assured and learned guide to understanding recorded music in the present conjuncture and likely for years to come. As a study of the political and psychic economies of music streaming, it is unparalleled and will be a must-read.” - Sumanth Gopinath, author of The Ringtone Dialectic: Economy and Cultural Form

“Eric Drott offers a much-needed analysis of recorded music, online streaming, and their mutual mediation. With its incorporation into digital platforms, music’s oft-celebrated power to connect takes on new significance as it becomes, simultaneously, a lucrative asset, a service to rent, a means of data accumulation, and an extraeconomic resource. Drott’s fascinating examination of this new music economy’s coherences and contradictions deserves to be widely read.” - Marie Thompson, Senior Lecturer in Popular Music, The Open University

“For those awaiting the definitive critical interrogation of the global music streaming economy, Eric Drott has provided a consummate account. Drott refuses the fallacy of music’s exceptionalism, and in this skilled reading music portends many of the wider crises characterizing our world.” - Georgina Born, Professor of Anthropology and Music, University College London

"Drott, impressively, manages to treat the subject at great length along the way, displaying a deep knowledge of Marxist economics and music biz commerce." - Dave Mandl, The Wire

"Brilliant. . . . Streaming Music, Streaming Capital offers rich insights into the ubiquitous digital logics of our time: datafication, optimization, platformization, surveillance. . . . [It] deserves very high praise." - Abby Beilman, Jacob Mitchell, Jewon Ryu, Max Ritts and Shan-yu Wang, Antipode

"Chapters meticulously underline how music's shift from a tangible good to part of a streaming service supports interlocked ideological, technological, and economic functions. . . . Most compellingly, the book spotlights the gray market efforts to exploit the data-driven infrastructures of streaming platforms. . . . Highly recommended. Advanced undergraduates through faculty." - Choice

"Drott has created a remarkable synthesis of existing literature on the 'streaming economy'—the financial, legal, and cultural ecosystem in which music streaming platforms like Spotify and Apple Music exist. Drott is a nimble reader, navigating a wide range of academic disciplines from macroeconomics to literary theory, alongside music industry trade publications, marketing materials, and, critically, data analytics–the language in which 'big tech' speaks to itself. Taken as a whole, Streaming Music, Streaming Capital is an exhaustive account of the history of these platforms, their current state (up to 2020, more or less), and some interesting speculation about their future." - Joel Harold Tannenbaum, Orange Blossom Ordinary

"Streaming Music, Streaming Capital is currently the best book on how streaming arose and how it has changed music and the music business. As the platforms and practices continue to evolve, the book will be valuable in tracing the roots of streaming and understanding its cultural impact." - Robert Willey, Notes

"An important text for a constantly evolving debate. Recommended." (translated from Italian) - Marco Paolucci, Kathodik

"Drott’s sober analysis—in the face of deteriorating conditions for musicians, users, and citizens—does not drift into melancholy. Rather, he remains clear-eyed and purposeful: his book shows how much is possible, and other scholars will be quick to build on his insights. . . . [E]njoy this astute and provocative book." - Matthew Day Blackmar, Journal of Musicological Research

". . . Streaming Music, Streaming Capital is an excellent book – beautifully written, clearly argued and insightful. If anything, my critiques reveal how provocative the work is. It is a book that asks to be grappled with, even argued with, rather than just read and set aside. Without question, it should be essential reading for anyone seeking to understand the social, economic and aesthetic consequences of the streaming
revolution." - Andrew Eisenberg, Sound Studies

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Author/Editor Bios

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Eric Drott is Associate Professor of Music Theory at the University of Texas at Austin and author of Music and the Elusive Revolution: Cultural Politics and Political Culture in France, 1968–1981.

Table Of Contents

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Acknowledgments  ix
Introduction  1
1. Streaming Music  22
2. Streaming Capital  63
3. Music as a Technology of Surveillance  101
4. Counterfeiting Attention in the Streaming Economy: Spam, Click Fraud, and Fake Artists  144
5. Streaming, Cheap Music, and the Crises of Social Reproduction  193
Epilogue  235
Notes  255
Bibliography  307
Index  331

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Sales/Territorial Rights: World

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Additional Information

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Related Links Paper ISBN: 978-1-4780-2574-0 / Hardcover ISBN: 978-1-4780-2099-8 / eISBN: 978-1-4780-2787-4 / DOI: https://doi.org/10.1215/9781478027874