Acknowledgments  vii

Introduction: Telemodernities  1

1. Lifestyle Television in Context: Media Industries, Cultural Economies, and Genre Flows  25

2. Local versus Metropolitan Television in China: Stratification of Needs, Taste, and Spatial Imagination  52

3. Here, There, and Everywhere: Mediascapes, Geographic Imaginaries, and Indian Television  82

4. Imagining Global Mobility: TLC Taiwan  106

5. Gurus, Babas, and Daren: Popular Experts on Chinese and Indian Advice TV  126

6. Magical Modernities: Spiritual Advice TV in India and Taiwan  157

7. Risky Romance: Navigating Late Modern Identities and Relationships on Chinese and Indian Lifestyle TV  196

8. A Self to Believe In: Negotiating Femininities in Sinophone Lifestyle Advice TV  222

Conclusion: Negotiating Modernities through Lifestyle Television  254

Notes  271

Works Cited  281

Index  305

"Focused on the uncannily familiar-yet-strange world of Indian- and Chinese-language lifestyle television, this ambitious study asks what modernity is today, now that the engine room of global change has shifted decisively away from the West. Based on years of careful audience research, textual analysis and producer interviews, the answers are never less than eye-opening and, more often than not, mind-blowing. A revelation." — Chris Berry, King’s College London

"In this groundbreaking book Tania Lewis, Fran Martin, and Wanning Sun offer a highly nuanced account of television history in India, China, and Taiwan and of emerging Asian modernities, as well as a most welcome complication of the dominant theories of globalization and neoliberalism. Emphasizing the importance of location and the specifics of national and regional contexts for television, Telemodernities has the potential to significantly change the conversation about media, modernity, and Asia." — Graeme Turner, author of Re-Inventing the Media

Permission to Photocopy (coursepacks)

If you are requesting permission to photocopy material for classroom use, please contact the Copyright Clearance Center at copyright.com;

If the Copyright Clearance Center cannot grant permission, you may request permission from our Copyrights & Permissions Manager (use Contact Information listed below).

Permission to Reprint

If you are requesting permission to reprint DUP material (journal or book selection) in another book or in any other format, contact our Copyrights & Permissions Manager (use Contact Information listed below).

Images/Art

Many images/art used in material copyrighted by Duke University Press are controlled, not by the Press, but by the owner of the image. Please check the credit line adjacent to the illustration, as well as the front and back matter of the book for a list of credits. You must obtain permission directly from the owner of the image. Occasionally, Duke University Press controls the rights to maps or other drawings. Please direct permission requests for these images to permissions@dukeupress.edu.
For book covers to accompany reviews, please contact the publicity department.

Subsidiary Rights/Foreign Translations

If you're interested in a Duke University Press book for subsidiary rights/translations, please contact permissions@dukeupress.edu. Include the book title/author, rights sought, and estimated print run.

Disability Requests

Instructions for requesting an electronic text on behalf of a student with disabilities are available here.

Rights & Permissions Contact Information

Email: permissions@dukeupress.edu

Email contact for coursepacks: asstpermissions@dukeupress.edu

Fax: 919-688-4574

Mail:
Duke University Press
Rights and Permissions
905 W. Main Street
Suite 18B
Durham, NC 27701

For all requests please include:

1. Author's name. If book has an editor that is different from the article author, include editor's name also.

2. Title of the journal article or book chapter and title of journal or title of book

3. Page numbers (if excerpting, provide specifics)

For coursepacks, please also note: The number of copies requested, the school and professor requesting

For reprints and subsidiary rights, please also note: Your volume title, publication date, publisher, print run, page count, rights sought