View author and book videos on our YouTube channel.
“Christopher Newfield’s application of the management model and metaphor to the academic scene leads him into what is by far the freshest and most nuanced argument on the corporatization of the university that I can think of.”—Bruce Robbins, author of Secular Vocations: Intellectuals, Professionalism, Culture — N/A
“In this compellingly argued book, Christopher Newfield puts current discussions of the corporatization of higher education in a completely new and historically informed light. As Newfield shows, the marriage of ivy and industry is both older and more complex than current critiques of the university have suggested.”—Gerald Graff, author of Clueless in Academe: How Schooling Obscures the Life of the Mind — N/A
“Ivy and Industry makes a seminal contribution to the mounting debate over the role of marketplace values in higher education. In elegant and nuanced prose, Christopher Newfield argues persuasively that for more than a century the American university has both spoken truth to, and been the handmaiden of, power. Those committed to a revitalized liberal education have found their champion.”—David L. Kirp, author of Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education — N/A
If you are requesting permission to photocopy material for classroom use, please contact the Copyright Clearance Center at copyright.com;
If the Copyright Clearance Center cannot grant permission, you may request permission from our Copyrights & Permissions Manager (use Contact Information listed below).
If you are requesting permission to reprint DUP material (journal or book selection) in another book or in any other format, contact our Copyrights & Permissions Manager (use Contact Information listed below).
Many images/art used in material copyrighted by Duke University Press are controlled, not by the Press, but by the owner of the image. Please check the credit line adjacent to the illustration, as well as the front and back matter of the book for a list of credits. You must obtain permission directly from the owner of the image. Occasionally, Duke University Press controls the rights to maps or other drawings. Please direct permission requests for these images to firstname.lastname@example.org.
For book covers to accompany reviews, please contact the publicity department.
If you're interested in a Duke University Press book for subsidiary rights/translations, please contact email@example.com. Include the book title/author, rights sought, and estimated print run.
Instructions for requesting an electronic text on behalf of a student with disabilities are available here.
Newfield views management as neither inherently good nor bad, but rather as a challenge to and tool for negotiating modern life. In Ivy and Industry he integrates business and managerial philosophies from Taylorism through Tom Peters’s “culture of excellence” with the speeches and writings of leading university administrators and federal and state education and science policies. He discusses the financial dependence on industry and government that was established in the university’s early years and the equal influence of liberal arts traditions on faculty and administrators. He describes the arrival of a managerial ethos on campus well before World War II, showing how managerial strategies shaped even fields seemingly isolated from commerce, like literary studies. Demonstrating that business and the humanities have each had a far stronger impact on higher education in the United States than is commonly thought, Ivy and Industry is the dramatic story of how universities have approached their dual mission of expanding the mind of the individual while stimulating economic growth.
Christopher Newfield is professor of English at the University of California, Santa Barbara. He is the author of The Emerson Effect: Individualism and Submission in America and coeditor of Mapping Multiculturalism and After Political Correctness: The Humanities and Society in the 1990s.
Sign up for Subject Matters email updates to receive discounts, new book announcements, and more.